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Marketing Insights

Don Keller

Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites.
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Recent Posts

Animal Inspired Package Design

Posted by Don Keller

Here are two great package designs inspired by animals.  First is a soy milk package that looks like the original package milk comes in .... an UDDER !  This package even comes in a soft package that can dispense milk from each udder AND it hangs in the store on a hook for maximum udder effect.  Wow!  Do you have any clients that would even think of producing that?  I guess they do in Russia - a design company - www.kian.ru designed this one.  Way to go!

animal packaging
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Topics: Branding, Packaging Design

Maryland Expert Design Services and Custom Packaging Design For Over 25 Years

Posted by Don Keller

Baltimore, Maryland can boast a long-standing expert in custom packaging design in Catalpha. For over twenty five years Catalpha has been providing high quality marketing and design content to their clients.

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Topics: Packaging Design

Catalpha gets product placement of Package Design!!

Posted by Don Keller

If you watch 'Rules of Engagement" on CBS, then you might have seen our package design.  This past Thursday's show featured a scene of David Spade entering the apartment of one of his many girl friends and there it was!  A Cosmic Cat - cat carrier on the shelf!!  Yes - we did it!  And here it is for you to see.

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Topics: Packaging Design

The Basics of SEO

Posted by Don Keller

Here is an article written by Aaron Wall, a well-know Search Engine Optimization professional and author of www.seobook.com. This article is the first succinct bit of info I found that wraps up how you should approach your SEO projects and why you're doing it that way. It's a short read and one that I'll pass on to my clients. Read and enjoy....

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Topics: Online Marketing, Marketing, Design

AirFilters, Inc. New Website Design

Posted by Don Keller

airfilters web site designHere's a website we recently redesigned for a Baltimore business that makes and sells custom made air filters. This site was badly in need of an upgrade. Take a look and enjoy.

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Topics: Design

The Importance of Design To Your Ad's Success Rate

Posted by Don Keller

It's always nice to see an article on the importance that design plays in an ad's attention getting factor, it's readability and it's overall success.  So even though I didn't write this, I'm passing it along.  This describes how we look at all projects whether they are an ad, a mailer, an email or a package.

Design Success
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Topics: Online Marketing, Advertising, Marketing, Packaging Design, Design

How to get UPC Barcodes

Posted by Don Keller

We are asked frequently, "How do I get a UPC Barcode?."  The answer to that is something my parents always said - ..."It depends."  Well, in your case it depends on where you are going to sell your product and how many products do you plan on having.  Here's an article from the Wall Street Journal that explains it pretty well:

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Topics: Packaging Design

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