Along with Groupon, the hugely successful social coupon buying site, many similar companies are sprouting up and offering the same concept with local offices in your marketplace, such as Living Social and Social Buy. Even Google introduced its own program called Google Offers.
Topics: Online Marketing, Marketing
I saw this today! It cut through the clutter of pet food and caught my eye. Isn't that what packaging should do? For anyone that's opened as many cat food cans as I have ... this is different. These bright green and blue cans are great. It looks like anodized tin. Anyone know for sure?
Topics: Packaging Design
This packaging design project found us making a better presentation out of multiple items that made up a weight loss product. The objective was to give value to this high priced plan. Not just have a box of 'stuff' arrive on your doorstep after sign up. But to get an organized package of items that get you started on your way to slimming. Product packing placement and shipping survivability were also factors to consider.
Topics: Branding, Packaging Design, Design
After a decade of mis-direction, Blockbuster Inc. just recently filed for bankruptcy. Once a key player in the movie rental industry, Blockbuster's downfall sprung from the same 'ailment' that affected the Yellow Pages, Barnes & Noble, newspapers and other retail and service industries. They simply lacked a clear vision of the future and were late getting in the game.
Read MoreTopics: Online Marketing, Marketing
The newly introduced Google TV will change the way you watch TV and change the way companies like yours advertise. In case you missed it, Google TV will allow you to integrate the Internet with the high-quality viewing experience of TV.
Topics: Advertising, Marketing
While the world is in a Facebook frenzy, Twitter is quickly becoming a player in generating sales leads for companies. It takes some patience to dig through the thousands of innocuous posts, but the "gold" is there. There are many tools available that search through tweets and allow you to drill down to a specific topic or even a specific geographic location.
Topics: Social Media, Mobile Marketing
Its quite an accomplishment if youve been fortunate enough to have your Web site land a spot on the first page of Googles search results. Youve likely beat out thousands of other sites, all competing for that coveted top 10.
Read MoreTopics: Online Marketing, Social Media, Branding