Don Keller
Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites.
Here is an article written by Aaron Wall, a well-know Search Engine Optimization professional and author of www.seobook.com. This article is the first succinct bit of info I found that wraps up how you should approach your SEO projects and why you're doing it that way. It's a short read and one that I'll pass on to my clients. Read and enjoy....
Read More
Topics:
Online Marketing,
Marketing,
Design
Here's a website we recently redesigned for a Baltimore business that makes and sells custom made air filters. This site was badly in need of an upgrade. Take a look and enjoy.
Read More
Topics:
Design
It's always nice to see an article on the importance that design plays in an ad's attention getting factor, it's readability and it's overall success. So even though I didn't write this, I'm passing it along. This describes how we look at all projects whether they are an ad, a mailer, an email or a package.

Read More
Topics:
Online Marketing,
Advertising,
Marketing,
Packaging Design,
Design
We are asked frequently, "How do I get a UPC Barcode?." The answer to that is something my parents always said - ..."It depends." Well, in your case it depends on where you are going to sell your product and how many products do you plan on having. Here's an article from the Wall Street Journal that explains it pretty well:
Read More
Topics:
Packaging Design
Caution: Is Groupon Right For Your Business?
Along with Groupon, the hugely successful social coupon buying site, many similar companies are sprouting up and offering the same concept with local offices in your marketplace, such as Living Social and Social Buy. Even Google introduced its own program called Google Offers.
Read More
Topics:
Online Marketing,
Marketing
I saw this today! It cut through the clutter of pet food and caught my eye. Isn't that what packaging should do? For anyone that's opened as many cat food cans as I have ... this is different. These bright green and blue cans are great. It looks like anodized tin. Anyone know for sure?
Read More
Topics:
Packaging Design
This packaging design project found us making a better presentation out of multiple items that made up a weight loss product. The objective was to give value to this high priced plan. Not just have a box of 'stuff' arrive on your doorstep after sign up. But to get an organized package of items that get you started on your way to slimming. Product packing placement and shipping survivability were also factors to consider.
Read More
Topics:
Branding,
Packaging Design,
Design