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Marketing Insights

Don Keller

Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites.
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Recent Posts

The Importance of Design To Your Ad's Success Rate

Posted by Don Keller

It's always nice to see an article on the importance that design plays in an ad's attention getting factor, it's readability and it's overall success.  So even though I didn't write this, I'm passing it along.  This describes how we look at all projects whether they are an ad, a mailer, an email or a package.

Design Success
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Topics: Online Marketing, Advertising, Marketing, Packaging Design, Design

How to get UPC Barcodes

Posted by Don Keller

We are asked frequently, "How do I get a UPC Barcode?."  The answer to that is something my parents always said - ..."It depends."  Well, in your case it depends on where you are going to sell your product and how many products do you plan on having.  Here's an article from the Wall Street Journal that explains it pretty well:

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Topics: Packaging Design

To Groupon OR Not to Groupon?

Posted by Don Keller

Caution: Is Groupon Right For Your Business?

Along with Groupon, the hugely successful social coupon buying site, many similar companies are sprouting up and offering the same concept with local offices in your marketplace, such as Living Social and Social Buy. Even Google introduced its own program called Google Offers.

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Topics: Online Marketing, Marketing

Eyecatching Packaging Material

Posted by Don Keller

pet food packagingI saw this today! It cut through the clutter of pet food and caught my eye.  Isn't that what packaging should do? For anyone that's opened as many cat food cans as I have ... this is different. These bright green and blue cans are great.  It looks like anodized tin. Anyone know for sure?

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Topics: Packaging Design

New Package Design Packs Value into a Weight Loss Plan

Posted by Don Keller

L.A. Weight LossThis packaging design project found us making a better presentation out of multiple items that made up a weight loss product.  The objective was to give value to this high priced plan. Not just have a box of 'stuff' arrive on your doorstep after sign up.  But to get an organized package of items that get you started on your way to slimming. Product packing placement and shipping survivability were also factors to consider.

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Topics: Branding, Packaging Design, Design

How To Prevent A Blockbuster Moment: Essential Survival Lessons For Your Business

Posted by Don Keller

The Blockbuster Moment: Critical Lessons For All Businesses Of All Sizes

After a decade of mis-direction, Blockbuster Inc. just recently filed for bankruptcy. Once a key player in the movie rental industry, Blockbuster's downfall sprung from the same 'ailment' that affected the Yellow Pages, Barnes & Noble, newspapers and other retail and service industries. They simply lacked a clear vision of the future and were late getting in the game.

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Topics: Online Marketing, Marketing

Advertising Is About To Change. Are You Ready?

Posted by Don Keller

Google TV: It Will Dramatically Change The Way You Advertise

The newly introduced Google TV will change the way you watch TV and change the way companies like yours advertise. In case you missed it, Google TV will allow you to integrate the Internet with the high-quality viewing experience of TV.

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Topics: Advertising, Marketing

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