---
title: Marketing Insights Blog - Informative posts to help grow your business! | Don Keller (29)
description: Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites. (29)
---
###### Marketing Insights
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## Don Keller
Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites.
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### Recent Posts
# [One of Catalpha's Clients Making News](https://blog.catalpha.com/bid/257263/One-of-Catalpha-s-Clients-Making-News)
Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)
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[ ](https://blog.catalpha.com/bid/257263/One-of-Catalpha-s-Clients-Making-News)
[TheraPearl](http://www.therapearl.com/) officially announces a partnership with the NFLPA.
[Read the article](http://www.marketwatch.com/story/nflpa-and-therapearl-llc-partner-to-provide-athletes-with-game-changing-innovations-in-hot-and-cold-pack-therapy-2012-06-19) at the Wall Street Journal Market Watch.
[Read More](https://blog.catalpha.com/bid/257263/One-of-Catalpha-s-Clients-Making-News)
0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/257263/One-of-Catalpha-s-Clients-Making-News#comments-listing)
Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Business Management](https://blog.catalpha.com/topic/business-management)
# [What is The Most Popular Digital Tool Marketers Use?](https://blog.catalpha.com/bid/263459/what-is-the-most-popular-digital-tool-marketers-use)
Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)
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[ ](https://blog.catalpha.com/bid/263459/what-is-the-most-popular-digital-tool-marketers-use)
## The Most Popular Digital Tool Used By Marketers? It's Email!
In the age of everything digital and a variety of online tools to use, Email is still the most popular digital tool used by marketers. According to a March 2012 online survey of US marketing professionals, 78 percent of respondents said they use email marketing, followed by 58% using a social media presence. YouTube video was 33 percent, and on the low end, printable web coupons came in at 15 percent.
[Read More](https://blog.catalpha.com/bid/263459/what-is-the-most-popular-digital-tool-marketers-use)
0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/263459/what-is-the-most-popular-digital-tool-marketers-use#comments-listing)
Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Marketing](https://blog.catalpha.com/topic/marketing)
# [Does Your Company Have A Gold Standard Of Service?](https://blog.catalpha.com/bid/257265/does-your-company-have-a-gold-standard-of-service)
Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)
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[ ](https://blog.catalpha.com/bid/257265/does-your-company-have-a-gold-standard-of-service)
In all business categories, the defining decision a customer or client makes in determining whether to purchase from you or your competition, comes down to one single element: service the overall experience and delight of dealing with your company.
[Read More](https://blog.catalpha.com/bid/257265/does-your-company-have-a-gold-standard-of-service)
0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/257265/does-your-company-have-a-gold-standard-of-service#comments-listing)
# [Your Website's About Page: Don't Lose This Great Opportunity](https://blog.catalpha.com/bid/263461/your-website-s-about-page-don-t-lose-this-great-opportunity)
Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)
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Many companies overlook the importance of the About page on their website. When analytics may indicate that it's one of the most highly visited pages, it's critical that this page works to your advantage and you're not losing sales opportunities. Here are some guidelines to follow:
[Read More](https://blog.catalpha.com/bid/263461/your-website-s-about-page-don-t-lose-this-great-opportunity)
0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/263461/your-website-s-about-page-don-t-lose-this-great-opportunity#comments-listing)
Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Design](https://blog.catalpha.com/topic/design)
# [Is There A Direct Relationship Between Your Facebook Likes And Sales?
](https://blog.catalpha.com/bid/257269/is-there-a-direct-relationship-between-your-facebook-likes-and-sales)
Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)
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[ ](https://blog.catalpha.com/bid/257269/is-there-a-direct-relationship-between-your-facebook-likes-and-sales)
While companies of every category encourage people to click their Facebook Like buttons, the accountability questions continue to surface: "How much does liking a company influence a purchasing decision and increase loyalty to the business?"
The best way to determine if there's a relationship between fans who've actually liked and purchased is to directly ask your customers and clients, "Have you liked us on Facebook? Did that influence your purchasing decision?"
[Read More](https://blog.catalpha.com/bid/257269/is-there-a-direct-relationship-between-your-facebook-likes-and-sales)
0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/257269/is-there-a-direct-relationship-between-your-facebook-likes-and-sales#comments-listing)
Topics: [Social Media](https://blog.catalpha.com/topic/social-media), [Marketing](https://blog.catalpha.com/topic/marketing)
# ["Showrooming" Is Killing Retailers: What Target Is Doing About It](https://blog.catalpha.com/bid/259475/Showrooming-Is-Killing-Retailers-What-Target-Is-Doing-About-It)
Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)
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Target is tired of losing sales to shoppers who come in to their stores and see the products they like, only to purchase them at a lower price online. In a letter to their vendors, Target has suggested that suppliers create special products that would set it apart from competitors and shield it from the price comparisons found in various software programs. According to The Wall St. Journal, in a tersely worded letter, Target says, "What we aren't willing to do is let online-only retailers use our brick-and-mortar stores as a showroom for their products and undercut our prices without making investments as we do, to proudly display your brands." Watch for more major retailers to boldly take a stand and fight "showrooming" as it continues to undercut their sales and profits.
[Read More](https://blog.catalpha.com/bid/259475/Showrooming-Is-Killing-Retailers-What-Target-Is-Doing-About-It)
0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/259475/Showrooming-Is-Killing-Retailers-What-Target-Is-Doing-About-It#comments-listing)
Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Business Management](https://blog.catalpha.com/topic/business-management)
# [The Ten Best Ways To Position Your Company For Success In 2012](https://blog.catalpha.com/bid/257276/The-Ten-Best-Ways-To-Position-Your-Company-For-Success-In-2012)
Posted by [Don Keller](https://blog.catalpha.com/author/don-keller)
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## **1. Focus On Selling High Profit Products And Services**
Don't be deceived by success in percentages. Focus on selling products and services that have a high profit return in dollars, as opposed to a profit return in percentages.
[Read More](https://blog.catalpha.com/bid/257276/The-Ten-Best-Ways-To-Position-Your-Company-For-Success-In-2012)
0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/257276/The-Ten-Best-Ways-To-Position-Your-Company-For-Success-In-2012#comments-listing)
Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management)
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