Don Keller
Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites.
No business can quickly climb the rungs towards online success without marketing. The problem is that most businesses that rely on the web are small operations with equally limited financial capability. Many entrepreneurs simply aren't getting the advertising ROI they need from their efforts. Limited budgets, however, don't necessarily mean poor marketing performance. It's all in the strategy and the implementation.
Catalpha has been pulling off minor miracles for small businesses and even national brands for about a quarter of a century now. Internet Marketing is about maximizing advertising ROI regardless of the size of the budget driving the marketing, and Catalpha Advertising & Design knows how to do just that.
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Topics:
Online Marketing
Four simple tips to turn the ship around
It's the million-dollar question that everyone should be asking: Is my website design holding my business back?
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Topics:
Online Marketing,
Design
Prior to the Internet age, it was difficult to know whether your advertising was working youd have to stop and then youd really find out.
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Topics:
Online Marketing,
Advertising
After enjoying years of reading newspapers online at no charge, theres a trend now for papers to recoup some of their lost revenues from advertising and circulation by charging subscription fees in order to get full view of the content, rather than just story summaries.
Topics:
Online Marketing,
Advertising,
Design,
Business Management
TheraPearl officially announces a partnership with the NFLPA.
Read the article at the Wall Street Journal Market Watch.
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Topics:
Packaging Design,
Business Management
The Most Popular Digital Tool Used By Marketers? It's Email!
In the age of everything digital and a variety of online tools to use, Email is still the most popular digital tool used by marketers. According to a March 2012 online survey of US marketing professionals, 78 percent of respondents said they use email marketing, followed by 58% using a social media presence. YouTube video was 33 percent, and on the low end, printable web coupons came in at 15 percent.
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Topics:
Online Marketing,
Marketing
In all business categories, the defining decision a customer or client makes in determining whether to purchase from you or your competition, comes down to one single element: service the overall experience and delight of dealing with your company.
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