Four simple tips to turn the ship around

It's the million-dollar question that everyone should be asking: Is my website design holding my business back?

Prior to the Internet age, it was difficult to know whether your advertising was working – you’d have to stop and then you’d really find out.

After enjoying years of reading newspapers online at no charge, there’s a trend now for papers to recoup some of their lost revenues from advertising and circulation by charging subscription fees in order to get full view of the content, rather than just story summaries.

TheraPearl officially announces a partnership with the NFLPA.

Read the article at the Wall Street Journal Market Watch.

The Most Popular Digital Tool Used By Marketers? It's Email!

In the age of everything digital and a variety of online tools to use, Email is still the most popular digital tool used by marketers. According to a March 2012 online survey of US marketing professionals, 78 percent of respondents said they use email marketing, followed by 58% using a social media presence. YouTube video was 33 percent, and on the low end, printable web coupons came in at 15 percent.

In all business categories, the defining decision a customer or client makes in determining whether to purchase from you or your competition, comes down to one single element: service – the overall experience and delight of dealing with your company.

Many companies overlook the importance of the About page on their website. When analytics may indicate that it's one of the most highly visited pages, it's critical that this page works to your advantage and you're not losing sales opportunities. Here are some guidelines to follow: