Effective packaging design should go above and beyond functionality. Rather, it should stand out from its competitors and allure customers into deciding that this is the product they want and need.

Don't know where to start? Here are five vital tips for creating effective package design:

With information technology in the front running as one of Baltimore's top industries, there are a number of firms you could turn to help build your website. In our digital age, having a good website is vital to a strong and successful business; in 2011, Forrester Reports stated that 1 trillion dollars in retail sales were influenced by the web.

Any quality branding company will tell you: with nearly one-third (30%) of the world's most valuable brands established before 1900, creating a memorable name and image is an absolute must. What's more, being afraid of change can be a critical mistake. Some of the largest brands changed their names over the years, and doing so has brought them tremendous success.

Since the dawn of mainstream internet use, the most important tool for any business has been the company website. Unfortunately, people who are good at business are not always people who are good at web design. Because of this, it is advisable to consult with a local website design company to make sure the website is ready for launch.

For many companies, the number one priority is promoting their brand. A company's brand is important to connect with consumers and differentiates their products from competitors' offerings. Unfortunately, many companies are unsure of how they can make their branding work for them, or even how to build a brand. By following these few branding tips, a company can take their brand from boring to brilliant.

We've had a number of calls lately from companies in the marijuana industry now blossoming in the Colorado, Washington and California areas.  One thing that strikes me are many of these people just opening their doors and expecting customers.  That may be true to start, but what's going to make them come back OR even be aware of you in the first place? Competition will grow as happens with every business and few will establish a brand that dominates, a brand value coveted by all.

For many companies, the number one priority is building their brand impression.

A company's brand needs to establish a lasting connection with consumers and differentiate their products from competitors' offerings. Unfortunately, many companies don't realize the value of branding and are unsure of how they can make their branding work for them, or even how to build a brand. By following these few branding tips, a you can take your brand from boring to brilliant.

Visual consistency is key to building and maintaining a strong brand. Coca Cola has used the same red and script logo for decades. All it takes is seeing a small portion of one letter against a field of red to bring the brand to mind. Having that level of recognition takes a consistant effort over a long period of time. When done correctly customers will associate your logo with the impression you have consistantly pushed out through all marketing efforts.