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Marketing Insights

Developing a Brand: 5 Branding Tips to Help Your Company Stand Out

Posted by Don Keller

Anyone who lived through the 1980s is undoubtedly familiar with the pop sensation Prince. Known for his innovative and eclectic work, flamboyant attitude, and wide vocal range, Prince is famously remembered for changing his name to a symbol and becoming "the artist formally known as Prince." In doing so, Prince single-handedly made himself into a brand while becoming exponentially more successful.

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Topics: Branding, Marketing

Why Every Business Needs Market Research.

Posted by Karen Kerski

Sound business decisions come from knowledge, verifiable facts. Experience has value but it needs to be supported with proof that is why market research is considered so critical by every successful business. Research gives you the information to create and produce the right product.

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Topics: Marketing, Design, Product Development

Across The Board Marketing Tips To Help Establish Your Company

Posted by Don Keller

Marketing your business can be tough at first, but not if you plan things carefully. In order to do so, there are a few things you're going to want to know about.

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Topics: Marketing

Tips To Sell Your Products Into Big Box Stores

Posted by Don Keller

A conversation with a professional marketing manager and how their company sells new products into big retail stores.

Catalpha:    I'm talking with Tracy today.  She is the Retail Marketing Manager for a large consumer health products company.  Tracy, if you could tell me a little bit about what your responsibilities are?

Tracy:     Sure. My responsibilities are to build out the marketing programs within retail. So that's creating the tools for the stores, whether that's indoor events or signage or it could be coupons. 

I'm driving traffic to the store in the Sunday paper, and driving traffic to the aisles and increase the sales in the stores. As well as working with each individual retailer on their marketing program.

And part of that is supporting our sales team and getting them the tools they need to make sales calls, trade shows and trade ads to sell our products into stores.

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Topics: Marketing

The 4 Need-to-Know Web Marketing Trends of 2016

Posted by Don Keller

With 2015 coming to a close, it's time to look forward at the year ahead of us. The marketing world saw a number of trends this year, and 2016 forecasts an emphasis on many of them — and some new and innovative ideas.

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Topics: Marketing, Website Design

Brand Analysis Made Simple

Posted by Karen Kerski

As business owners and brand managers, we all have a vision of what we want our audience to experience and feel about our company and product. Positive impression is always celebrated. Criticism is hard to hear and we want to get past it as quickly as possible. How did you handle the most recent criticism? Did you approach it as a single unique issue or is there a strategy in place to remedy the impact?

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Topics: Branding, Marketing, Design, Business Management

Why is some marketing bad?

Posted by Karen Kerski

Being in the ad business I can’t help but watch TV ads with a critical eye. Who is the target? What is the brand? Does it have the emotional tug to convert a sale? In short, is it effective? I try to figure out the brand or company the ad is for before they reveal it. Some companies do a great job branding their ads and others leave you wondering – do they really know their audience, what company/brand was that for? I have found myself wondering when the product advertised is for women if the ad was created by a man, because they totally missed the USP and audience pain motivator.

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Topics: Advertising, Branding, Marketing, SEO

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