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Marketing Insights

5 Must-Have Elements Needed To Refresh Your Branding and Packaging Design [2018]

Posted by Don Keller

If you were to take a look at your branding and packaging of your products right now, how would you feel?

Often times, as a business owner, you may become wrapped up in your day-to-day functions and forget that your marketing strategies have a shelf life (no pun intended :-) ).

Whether your logo is out of date, the competition just came out with updated packaging or you’ve seen your sales dip, it may be time for a complete brand refresh in the packaging of your products.

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Topics: package design

How To Write Copy For Your Product Packaging

Posted by Mary Walton

Good packaging relies on several factors. Most people will think about the imagery on it, but the copy is just as important. The pictures may catch the buyer's eye, but your copy has to reel them in. Here's how you can write packaging copy that will sell, every time.

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Topics: package design, package copy

Catalpha's 2017 Packaging Design Year In Review

Posted by Don Keller

Phew!! 2017 was busy!

We were packaging design maniacs! Helping MANY companies rebrand their current packaging or create a design for new products.

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Topics: Packaging Design

Packaging Design Trends [2018]  How To Wow Them At The Shelf

Posted by Don Keller

With 2017 in the rearview mirror, you need to look forward, seek inspiration and take your packaging designs in a new direction!

Now that small consumer packaged goods brands have easier access to retail than ever before, these smaller, niche companies can compete with the bigger players in their industry head-on.

When going toe-to-toe with the industry powerhouses, the first place to start is with packaging that’s current, relevant and that makes your product stand out from your competitors on the shelf.

With plenty of changes and shifts in design trends on the horizon for 2018, it’s an exciting time to be involved in the world of packaging design.

Let’s look ahead to what popular design trends you can take advantage of in 2018 to ensure you wow them at the shelf this year, create a positive brand image and increase sales.

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Topics: Packaging Design

Creative Ways To Increase Your Company's Visibility

Posted by Nick Rojas

Consumers are bombarded by messages from companies every day - billboards while they drive, ads while they browse the web, and commercials on television are just a few. This means just pushing out content and advertising isn’t going to be enough to attract new customers. In order to attract brand loyalty, you need to be memorable. Luckily, companies often have vastly different demographics, which means we can learn from their example. Here are some creative ways to increase your company’s visibility:

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Topics: Advertising, Inbound Marketing, Social Media, Marketing

How to Work with a Packaging Designer

Posted by Don Keller

Every year approximately 30,000 new products are launched in the marketplace and more than 80% of them fail.

Ensuring that your product is successful begins with how you present the product to potential customers. And this starts with your packaging design. 

When making a choice between your product and your competitors on the shelf, most consumers will not have the time or energy to weigh up the pros and cons of the product in detail.

Instead, they will rely on the packaging, the appeal of the packaging design and the information displayed on your packaging to make a decision. In fact, according to reports, one-third of consumer decision-making is based solely on the packaging. 

So how do you ensure your packaging design will make your product stand out from the crowd?

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Topics: Packaging Design

7 Ways To Create Luxury Packaging

Posted by Don Keller

More than ever before, shopping is an experience. Twenty years ago, it was about getting hold of things you needed.

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Topics: luxury packaging

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