<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1606142696294891&amp;ev=PageView&amp;noscript=1">

Marketing Insights

How to Tell Your Product’s Story Through Packaging Design [And Make It Successful]

Posted by Don Keller

packaging-story-graphicYour product’s package tells a story about you and the product that you are trying to sell to your customers.

If your packaging design is stellar, then your product will pop right off the shelf and catch the eye of individuals as they pass by.

Have you ever stopped to pick up a product and noticed that it did not really convey its message well?

Read More

Topics: package design

7 Ways To Make Your Brand Unforgettable [And Guarantee Success]

Posted by Chris Richardson

Your branding strategy differentiates your business from the competition.

Positioning yourself as an authority brand in the niche is critical if you’re aiming for long-term success.

In short, your brand must stand out from the crowd and offer unique experiences and amazing value to the customers within your specific niche.

Product packaging provides opportunity to visualize your brand.

However, the competition is tougher than ever.

To stand out in a highly competitive environment, you’d better start leveraging your branding power and draw the attention of your customers in the proper ways.

In today’s post, we’re teaching you 7 ways to make your brand remarkable.

The term “remarkable” means “worthy of remark”. Therefore, in order to be noticed and remembered, you must offer true value, inspiration, and trust. Here’s how you can do that.

Read More

5 Must-Have Elements Needed To Refresh Your Branding and Packaging Design [2018]

Posted by Don Keller

If you were to take a look at your branding and packaging of your products right now, how would you feel?

Often times, as a business owner, you may become wrapped up in your day-to-day functions and forget that your marketing strategies have a shelf life (no pun intended :-) ).

Whether your logo is out of date, the competition just came out with updated packaging or you’ve seen your sales dip, it may be time for a complete brand refresh in the packaging of your products.

Read More

Topics: package design

How To Write Copy For Your Product Packaging

Posted by Mary Walton

Good packaging relies on several factors. Most people will think about the imagery on it, but the copy is just as important. The pictures may catch the buyer's eye, but your copy has to reel them in. Here's how you can write packaging copy that will sell, every time.

Read More

Topics: package design, package copy

Catalpha's 2017 Packaging Design Year In Review

Posted by Don Keller

Phew!! 2017 was busy!

We were packaging design maniacs! Helping MANY companies rebrand their current packaging or create a design for new products.

Read More

Topics: Packaging Design

Packaging Design Trends [2018]  How To Wow Them At The Shelf

Posted by Don Keller

With 2017 in the rearview mirror, you need to look forward, seek inspiration and take your packaging designs in a new direction!

Now that small consumer packaged goods brands have easier access to retail than ever before, these smaller, niche companies can compete with the bigger players in their industry head-on.

When going toe-to-toe with the industry powerhouses, the first place to start is with packaging that’s current, relevant and that makes your product stand out from your competitors on the shelf.

With plenty of changes and shifts in design trends on the horizon for 2018, it’s an exciting time to be involved in the world of packaging design.

Let’s look ahead to what popular design trends you can take advantage of in 2018 to ensure you wow them at the shelf this year, create a positive brand image and increase sales.

Read More

Topics: Packaging Design

Creative Ways To Increase Your Company's Visibility

Posted by Nick Rojas

Consumers are bombarded by messages from companies every day - billboards while they drive, ads while they browse the web, and commercials on television are just a few. This means just pushing out content and advertising isn’t going to be enough to attract new customers. In order to attract brand loyalty, you need to be memorable. Luckily, companies often have vastly different demographics, which means we can learn from their example. Here are some creative ways to increase your company’s visibility:

Read More

Topics: Social Media, Advertising, Marketing, Inbound Marketing

Comments

Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project.