Creative food label design is crucial in grabbing consumers' attention and influencing their buying decisions.
Grocery store shelves and online storefronts are more crowded than ever, with upstart products appearing alongside traditional, well-known name brands, both vying for shoppers' line of sight engagement. How do you make food packaging stand out?
Continue reading to uncover the magic and know-how behind successful food packaging design initiatives.
Read MoreTopics: Packaging Design, Food Packaging Design
The package is the first point of contact a potential consumer makes with food products.
From the moment a customer spots an item on the shelf or clicks on an online product listing, packaging design plays a pivotal role in capturing shoppers' attention and influencing their ultimate buying decision.
Food and packaging requirements present a unique challenge for designers as they strive to develop ways to safely preserve and transport the food we eat daily while simultaneously delivering the food maker's branding and message to consumers.
For brands aiming to stand out in the marketplace, packaging innovation is not just a choice but a requirement.
We will cover these questions and look at food packaging history and innovations that have solidified their presence in today's marketplace.
Read MoreTopics: Packaging Design, Food Packaging Design, product packaging
In the rapidly evolving world of packaging, innovation is the driving force that shapes industries and sets new standards for product presentation and consumer engagement.
A groundbreaking advancement in this landscape is the emergence of digital color printing of corrugated/cardboard materials.
This article explores the advantages, and the transformative impact that digital color printing has had on packaging, making low quantities affordable for product testing and introduction.
Read MoreTopics: Package Printing, Corrugate Displays
In a world of countless products and services vying for consumer attention, it's essential to differentiate your company from the competition.
Branding serves as the foundation for creating a unique identity, aligning with your target audience. With it, you can communicate your company's values, mission, and personality through carefully crafted strategies, fostering a deep connection with customers.
Read MoreTopics: Branding, Packaging Design, Product Development, Luxury Packaging
In today's fast-paced and highly competitive consumer landscape, standing out from the crowd is paramount for any Consumer Packaged Goods (CPG) company.
A compelling and well-defined brand can be the difference between success and obscurity. This is where branding support services come into play – a unique set of services designed to shape, elevate, and amplify a brand's identity in the eyes of its target audience.
From brand strategy to logo and package design, website development, and marketing collateral creation, these services contribute to the brand's resonance and influence on consumers.
Below, we explore the importance of branding support services for CPG companies and how these services contribute to growth and profitability.
Read MoreTopics: Branding, Business Management, CPG Branding
In the competitive world of consumer product goods (CPG), establishing a solid brand identity and captivating customers' attention via packaging and new product displays is essential for success.
Amidst evolving retail landscapes, where in-store and online channels play significant and often supporting roles, cohesive branding support is crucial.
This expertise helps CPG companies stand out from the crowd and promote seamless customer experiences across various touchpoints.
Below, we look at the crucial role of point-of-purchase displays in creating a solid brand identity, driving sales, and enhancing the overall customer experience.
Read MoreTopics: Point of Purchase Displays, Retail, product packaging, CPG Branding
The cost of luxury goods is typically higher than that of comparable products, but their superior quality generally makes them a worthwhile investment.
However, a luxury product is not only judged by its quality; its packaging is equally important to customers.
Consumers seek a luxurious and exclusive experience from start to finish, and luxury packaging boxes are an integral part of their shopping journey.
Read MoreTopics: Branding, Packaging Design, Luxury Packaging, Beauty Packaging