Packaging plays an important role in business success. As I wrote in other blogs, retail package design must attract the target audience. Personal preferences need to be put aside. The goal is to create a branded product package design that communicates what is inside and connects emotionally with the buyer.
Read MoreTopics: Branding, Marketing, Packaging Design
Packaging is more than product protection and security. Producing a package is expensive. It is an investment in the success of the product. User convenience, safety, legal requirements, environmental and usability factors must be considered during the design process. Skipping any of these can cost sales or cause problems later.
Read MoreTopics: Branding, Marketing, Packaging Design
Knowing the costs involved with package structure, package design, package materials and the quantity you need produced are important.
But deciding on product packaging direction involves more than answering those questions.
You may want to have a design professional experienced in retail package design and retail product launch in your corner to help make the best decision for your business success.
Read MoreTopics: Packaging Design, Design, Business Management
A previous blog article, What Makes A Winning Package, was about how product packaging influences how the consumer sees and feels about the brand and product. The next important consideration is the type of package.
Read MoreTopics: Branding, Packaging Design
Topics: Branding, Packaging Design
Whether you are a first-time entrepreneur or a seasoned brand manager, I understand how it feels to face the large task of packaging your product.
Your product should be showcased in the best light possible, reflecting your brand’s cohesive image so it can compete on the shelf.
The investment needs to be considered carefully and not solely decided by price. It should be considered when you are designing your product so that it is budgeted into the cost of the product development.
Read MoreTopics: Packaging Design
We all have a vision of what we want our audience to experience and feel about our company and product. Positive feedback is always remembered clearly. But, criticism is hard to hear and we want to get past it as quickly as possible. How did you handle your product’s most recent criticism? Did you approach it as a single unique issue?
How you handle customer complaints and compliments is telling about how important audience impression is to your planning. Business coaches agree you need a positive attitude to successfully navigate the challenges of running a business. This includes having a great opinion of your product or service.
Read MoreTopics: Branding, Packaging Design