<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1606142696294891&amp;ev=PageView&amp;noscript=1">
Marketing Insights

Top 10 Packaging Design Blogs - Need inspiration? Look here! (Oct '24 Update)

Posted by Don Keller

Updated October, 2024

It’s time we updated this post again! We’ve checked our list again and confirmed these are our favorite packaging design blog sites that you can use to get your creative juices flowing.  They’re our favorite sources for inspiration, industry info and design trends.

As designers ourselves, we know from time to time you just need some extra inspiration.  Well look no further - you found it! Here they are - 10 packaging design blogs full of samples and information on the best that’s out there.  You could spend days looking at everything here, but we’re sure you won’t need that long before your ‘wheels’ start turning and you get started on that game changing packaging design.  

Whether you’re starting with a brand new product package or refreshing existing designs, these 10 packaging design blogs (plus a few extra) can help make your package design smash through the shelf clutter and become a Stand Out!

Read More

Topics: Packaging Design, Design

3 Ways To Attract More Customers with Effective Packaging Design

Posted by Don Keller

Although ecommerce is quickly becoming the norm, product packaging and product packaging design still matter.

Whether consumers receive items via the Internet and ultimately the mail or in a brick-and-mortar store, creative packaging design can do wonders for your business.

An eye-catching label or a useful and clever case can help you create an impression that customers are unlikely to forget.

Here are a few ways to master packaging design.

Read More

Topics: Packaging Design

The 3 Things Custom Product Packaging Should Do to Build Your Brand

Posted by Don Keller

Some purposes of custom product packaging are fairly straightforward. Obviously, you need your product to stand out when compared to all the others on the shelf beside it, giving it a recognizable face, and custom packaging design is the best way to do that. You also need the packaging to give potential buyers all the necessary information. But in order to move from being purely functional to being a strong marketing tool, custom product packaging should do a bit more, as well.

Read More

Topics: Packaging Design

Catalpha’s Work Hits National TV

Posted by Don Keller

Coopersburg Sports is a family owned company that makes sports novelties. On November 18, 2014, CNBC’s show “The Profit” Coopersburg Sports was featured. The profit is a show about an investor, Marcus Lemonis, who helps invest in businesses in order to help them grow and succeed, that is, if he thinks it is worth it.

Read More

Topics: Branding, Packaging Design

3 Mistakes You Don't Want to Make With Your Product Packaging

Posted by Don Keller

If you’re selling products in retail stores, packaging design is by far the most important tool available to you in terms of convincing consumers to pick up your product, rather than the dozen similar ones beside it. You should be willing to invest at least a modest amount in working with a great design company, since you’ll get a higher return on investment in the end than if you cheap out and put a substandard product on the retail market. But throughout the design process, there are also a few common pitfalls you should guard against. Here are the top three mistakes you don’t want to make with your product packaging:

Read More

Topics: Packaging Design

3 Things to Look for in a Packaging Design Company

Posted by Don Keller

Packaging_ChoiceOver 60% of consumers say they are more likely to buy from a brand offering custom products, and professional packaging is an important part of letting your customers know they’re buying a custom product. But for many small or medium-sized businesses, it’s difficult to know where to start when it comes to packaging design. Below are three things you should look for in a packaging design company

1. A Company That Helps You Develop Your Entire Brand:
 

When you’re selling a product, you’re also selling your brand as a whole. Recent research shows that a strong corporate brand boosts stock value by 5 to 7%, and the principle holds true even for companies who are just starting off. If you don’t yet have a logo, you’ll want to work with a company experienced in using design elements to maximize the response of potential customers. 
  If you’ve already got an established brand, a packaging design company can help you keep your branding consistent even while making each product eye-catching and unique. Quality custom packaging is what allows customers to pick your product out of the crowd on a shelf and remember to buy that same product again in the future.
    
2. A Company That Understands Web and Retail Tie-Ins:

Read More

Topics: Packaging Design

Why Packaging That Can Detect Spoiled Food is So Genius

Posted by Don Keller

The American Chemical Society (ACS) is pushing for the widespread adoption of new retail packaging design that effectively alerts consumers when their food is going bad and when it's completely spoiled. Using gel tags that are inlaid with nanorods crafted from gold and silver, the packaging detects changing composition of gases and other chemicals within packages. As the composition changes from fresh, edible food toward the spoiled end of the spectrum, the tags change color from red to green to violet — with shades in between — denoting the stages of decay.

Read More

Topics: Marketing, Packaging Design, Business Management

Comments

Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project.