ABOUT THE AUTHOR: Marina Lermolaieva is responsible for marketing of Allinpackaging (allinpackaging.co.uk)

Packaging and plastic containers go hand in hand!

Any packaging is considered to be incomplete without plastic containers. Allinpackaging is the best source for all your packaging needs which offers large and small quantities solutions.

Whether it is packaging for cosmetics, food products, stationery or even medicines, plastic containers are completely indispensable. Have you ever wondered, what makes these plastic containers a popular choice?

Why are they so popular?

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Creative packaging design is a surefire way to successfully market a brand in brick-and-mortar stores and online. In order to keep brand imaging fresh and compelling, marketers would do well to incorporate new, custom packaging design trends whenever possible. Here are a few new packaging types and trends that produce promising results:

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New toys made from recycled waste products drive home an extremely important point: creative packaging design can make all the difference. Netherland Developer Maurizio Bricola is working on several different prototypes for new children's toys, all made from objects that may otherwise be considered trash -- things like discarded bottles, bottle caps, and peanut butter jars. One product in the works features several short bottles with colorful and attractive labels; these short bottles can easily be stacked one on top of the other, just like blocks. Another utilizes custom packaging design that transforms a bottle and four bottle caps into a convincing toy fire truck. The recycled toys are designed to help build skills like color, shape, and animal recognition as well as teach kids how to count and recite the alphabet. The materials are, of course, thoroughly sanitized and 100% safe to use.

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You have a product that needs packaging. Whether this is your first time packaging a product or you're adding to your product line, it's wise to know that all package designers are not created equal. If they work for a manufacturer they typically are limited to the solutions of the company the work for. A corrugate printer will only offer corrugate boxes. That material is appropriate for large products and ones that need better packing to reduce damage during transport. But should your product be visible to the consumer?

Do you need help determining the package types and costs?

You need a designer or design firm that can advise what package style is appropriate for your product, budget and brand impression as well as provide custom design service. It may feel daunting asking about something outside of your experience.

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Here are 5 low cost ways to put a professionally branded product on the shelf.

How many do you need?

The 'quantity' question plays heavily on what package you can produce economically.  

Low quantities are possible but you need to be aware of which type of package can be produced at low quantities (1,000 or under) and not break the bank.  

For more information on the ins and outs of quantities and price - check out our previous blog post on package pricing here.

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BBQ Dragon, a revolutionary product that shortens the time it takes to light charcoal in your grill and client of Catalpha, was featured on the Science Channel show - All American Makers.  

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Packaging is an important part of branding a company. A product's package is often a customer's first exposure to a company, and should leave a good impression. When surveyed, 63% of marketers expect an increase in spending on brand marketing over the next year. Custom packaging is an easy way to make a product recognizable and distinct. Graphic designers working together with a company's marketing department can ensure that the products are packaged in an appealing manner.

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