Are you looking to increase your online presence (Google rank)? If you are like most small businesses I deal with, you want more customers, more leads. You want more customers calling and ordering. There’s various ways to do that, including PPC, Social Media, Direct Mail, Cold Calling, Networking, SEO, Blogging, and hiring a lead development company. How much is your business success worth?

You know your business inside and out, but are you expert at SEO, social marketing, and today’s advertising techniques? Keeping up with the best marketing methods takes experience and time. So, it is in the best interest of your company to hire an expert marketing firm to provide guidance and execute some or all of your advertising. That is a smart thing to do. If you are considering hiring a consultant for SEO be sure they are not out for a quick buck.

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It is difficult to prove intent to buy each time someone searches. 60% of your customers actively research before they contact business or walk into a store. At the Search Inside Summit in Florida, several big-brand marketers said PLAs were out performing standard text ads.

The increased success of PLAs (product listing ads)reduced ROI for standard text ads they were running. Running both forms of paid advertising on Google did not equate to doubling sales.

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When people search for products, let’s say, coffee makers, or a brand like Keurig, are they ready to buy? Some people are moving through the shopping process funnel and will buy. Some are just looking for information. Choosing the best keywords for your adword campaign is the first task. Read more about keywords in this article: SEO & Keyword Research - Your Quest For Good Keyword

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Smart phones continue to change the way people shop and communicate. They are the epitome of convenience. It's amazing how technology has changed our lives. The changes are happening at breakneck speed and have impacted every person and every industry. It has created new industries, destroyed some and radically changed others. Advertising is still evolving and new specialties are being created because of technology developments.

Figure out what makes sense

I believe mobile strategy has a place in every business. Minimally, every business needs a mobile website. Beware of mobile friendly claims. Some products will recognize the devise accessing the site and size it accordingly. Some products will try but not always work with every devise. We won a new client just for that reason. The company she had been working with didn't explain their product couldn't make her site that they designed fit on the most common smart phones. Her site resizes to fit on an iPhone but not her Droid. It treats the Droid as though it is a laptop or tablet.

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People hate change.

Seniors for the most art have been slow to adopt technology. Research has proven time and again that we all dislike change unless we instigated it. It began with changing classes, changing schools form elementary to high school, fear of the unknown and feeling foolish tempers our behavior.

According to a recent report from Pew Research Center, though seniors are slow to adopt technology compared to younger adults the number of seniors using smartphones and tablets is growing.

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We have to accept that social networks are changing the way we shop. There are as many different networks as there are ways to influence some of your prospects and customers. A great number of people engage in several social channels increasing their sphere of influence as well as access to information. Technology combined with social media has allowed ecommerce sales to grow by double-digits in the past eleven months.

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I have written and frequently speak to clients about my 3 seconds to capture rule. It is the same for email, three seconds to get them to read. Consider that on average a person is exposed to 1500 to 3000 messages a day between email, internet ads, TV and radio. People can skip TV ads if they record shows. We also switch stations to avoid ads. Walking down a cereal aisle the only cereal that pops out is one which appeals to you if you are there to buy cereal.

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