Four simple tips to turn the ship around

It's the million-dollar question that everyone should be asking: Is my website design holding my business back?

Prior to the Internet age, it was difficult to know whether your advertising was working – you’d have to stop and then you’d really find out.

After enjoying years of reading newspapers online at no charge, there’s a trend now for papers to recoup some of their lost revenues from advertising and circulation by charging subscription fees in order to get full view of the content, rather than just story summaries.

The Most Popular Digital Tool Used By Marketers? It's Email!

In the age of everything digital and a variety of online tools to use, Email is still the most popular digital tool used by marketers. According to a March 2012 online survey of US marketing professionals, 78 percent of respondents said they use email marketing, followed by 58% using a social media presence. YouTube video was 33 percent, and on the low end, printable web coupons came in at 15 percent.

1. Focus On Selling High Profit Products And Services

Don't be deceived by success in percentages. Focus on selling products and services that have a high profit return in dollars, as opposed to a profit return in percentages.

There's a lot of bad information about best SEO practices out there. To help you sort through it here's some information straight from Google. 

If you are a new or experienced PPC advertiser, the key to getting a better response from your campaign is to get qualified clicks to your landing page through the use of negative keywords. A negative keyword works just like a regular keyword you used to set up your account, EXCEPT these keywords will filter out those searchers that don't measure up to