It has been said having a qualified email list of prospective customers is like money in the bank. That is only true, however, if you have an effective method for converting leads into customers.The great news is your plan doesn't have to be complicated to be successful. You just need to follow three basic steps to move those leads through your funnel.

The most important part of your lead generation strategy is no doubt the landing page and the call to action (CTA). Without these two, it will be impossible to turn visitors on your website into leads and eventually convert them into customers.

Inbound marketing has changed the way we do business, but even though the leads now come easier (in that they come to you, instead of you having to go get them), you still have to make those leads become loyal customers or clients. How do you do that? The key word is "nurture," along with a little personalized treatment and problem-solving thrown in.

Do you want to drive traffic and leads to your site but don’t know how to go about it? Many sales and marketing directors, business owners and CEOs of small and medium sized businesses are increasingly looking to the Internet to drive sales and increase brand awareness. However, most SMBs are finding it difficult to generate traffic. What can you do to generate a constant stream of traffic and qualified leads that will close sales?

Catalpha's partnership with HubSpot marks the beginning of a new phase. Catalpha, known for their innovative advertising and design, is now offering in-bound marketing programs with the same hallmark quality their client's have come to expect. In bound or content marketing is an effective way to generate leads through the creation and distribution of high value content that connects with your audience.  Unlike traditional, interruptive forms of digital advertising, content marketing engages your audience while they are actively seeking your type of service or product.

Word–of-mouth is the number one way to increase sales, yet many companies settle for hoping that customers will automatically spread the good word about them. Unfortunately, most businesses neglect giving customers anything special to talk about, consequently losing out sales opportunities, and that all-important customer-loyalty factor.

No business can quickly climb the rungs towards online success without marketing. The problem is that most businesses that rely on the web are small operations with equally limited financial capability. Many entrepreneurs simply aren't getting the advertising ROI they need from their efforts. Limited budgets, however, don't necessarily mean poor marketing performance. It's all in the strategy and the implementation.

Catalpha has been pulling off minor miracles for small businesses and even national brands for about a quarter of a century now. Internet Marketing is about maximizing advertising ROI regardless of the size of the budget driving the marketing, and Catalpha Advertising & Design knows how to do just that.