If you are still questioning whether you should include mobile marketing efforts you are giving sales to your competitors. Now, it’s a question of how soon can you integrate mobile marketing.
People are already looking up your company on smart phones. If you have Google analytics on your web page it will tell you that activity. The figures may be small. Having tracked the activity over the last few years and knowing that the number of homes with landlines is diminishing, there is no denying the trend.
If you have a website and allocated time and budget to maintenance, it’s mobile friendly status should have been discussed with your web master.
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