--- title: Marketing Insights Blog - Informative posts to help grow your business! | Marketing (9) description: Marketing | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. (9) --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [Direct Mail Survives in Spite of The Odds](https://blog.catalpha.com/direct-mail-survives-in-spite-of-the-odds) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-2504576897-jpg/blog_images/mail-box.jpg) ](https://blog.catalpha.com/direct-mail-survives-in-spite-of-the-odds) How many times has it been said that postage rates, PPC, or another marketing innovation will finally kill direct mail? USPO hasn’t helped their business either. Steadily increasing postage rates, the US Post Office has done a great job on their own to try to kill direct mail. [Read More](https://blog.catalpha.com/direct-mail-survives-in-spite-of-the-odds) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/direct-mail-survives-in-spite-of-the-odds#comments-listing) Topics: [Advertising](https://blog.catalpha.com/topic/advertising), [Marketing](https://blog.catalpha.com/topic/marketing), [Direct Mail](https://blog.catalpha.com/topic/direct-mail) # [Why Packaging That Can Detect Spoiled Food is So Genius](https://blog.catalpha.com/retail-packaging-design-that-can-detect-spoiled-food) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-1592148574-jpg/images/Green_Smart_Packaging_Tag.jpg) ](https://blog.catalpha.com/retail-packaging-design-that-can-detect-spoiled-food) The [**American Chemical Society**](http://www.acs.org/) (ACS) is pushing for the widespread adoption of new retail packaging design that effectively alerts consumers when their food is going bad and when it's completely spoiled. Using gel tags that are inlaid with nanorods crafted from gold and silver, the packaging detects changing composition of gases and other chemicals within packages. As the composition changes from fresh, edible food toward the spoiled end of the spectrum, the tags change color from red to green to violet — with shades in between — denoting the stages of decay. [Read More](https://blog.catalpha.com/retail-packaging-design-that-can-detect-spoiled-food) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/retail-packaging-design-that-can-detect-spoiled-food#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Business Management](https://blog.catalpha.com/topic/business-management) # [3 Questions To Build A Successful Brand](https://blog.catalpha.com/3-questions-to-build-a-successful-brand) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](http://s3.amazonaws.com/cdn1.hubspot.com/StockImages/Silly%20Photos/7K0A0032.jpg) ](https://blog.catalpha.com/3-questions-to-build-a-successful-brand) Insuring the viability of your business 10+ years into the future is not just a matter improving your manufacturing process and maintaining a brand reputation. Investing in marketing will always be a part of business operations, but the global economy has turned business sustainability practices on its head. Having the latest equipment is not a guarantee of success. Investing 8%+ of income on marketing is still smart planning but the planning process needs to change. [Read More](https://blog.catalpha.com/3-questions-to-build-a-successful-brand) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/3-questions-to-build-a-successful-brand#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management) # [The Best Tips for Email Marketing and Social Media](https://blog.catalpha.com/the-best-tips-for-email-marketing-and-social-media) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-1294841435-jpg/images/email-marketing-social-media.jpg) ](https://blog.catalpha.com/the-best-tips-for-email-marketing-and-social-media) We've all read and been told to have social icons in emails headers or footers to grow your fan base and followers. It's important to test subject lines and offers to determine which get the best response. Tracking marketing results is a no-brainer for experienced marketers and business owners. Besides these obvious activities there is more you can do to achieve social marketing and email success. ### *A well crafted email and social media strategy to current customers is built on quality data and measurable goals. * [Read More](https://blog.catalpha.com/the-best-tips-for-email-marketing-and-social-media) 1 Comment [Click here to read/write comments](https://blog.catalpha.com/the-best-tips-for-email-marketing-and-social-media#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Social Media](https://blog.catalpha.com/topic/social-media), [Marketing](https://blog.catalpha.com/topic/marketing) # [How can a mobile app improve your business](https://blog.catalpha.com/how-can-a-mobile-app-improve-your-business) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-241453013-jpg/images/mobile-shopping.jpg) ](https://blog.catalpha.com/how-can-a-mobile-app-improve-your-business) Smart phones continue to change the way people shop and communicate. They are the epitome of convenience. It's amazing how technology has changed our lives. The changes are happening at breakneck speed and have impacted every person and every industry. It has created new industries, destroyed some and radically changed others. Advertising is still evolving and new specialties are being created because of technology developments. ## Figure out what makes sense I believe mobile strategy has a place in every business. Minimally, every business needs a mobile website. Beware of mobile friendly claims. Some products will recognize the devise accessing the site and size it accordingly. Some products will try but not always work with every devise. We won a new client just for that reason. The company she had been working with didn't explain their product couldn't make her site that they designed fit on the most common smart phones. Her site resizes to fit on an iPhone but not her Droid. It treats the Droid as though it is a laptop or tablet. [Read More](https://blog.catalpha.com/how-can-a-mobile-app-improve-your-business) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-can-a-mobile-app-improve-your-business#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Marketing](https://blog.catalpha.com/topic/marketing), [Mobile Marketing](https://blog.catalpha.com/topic/mobile-marketing) # [How Important is package testing](https://blog.catalpha.com/how-important-is-package-testing) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-1122088661-jpg/images/package-testing.jpg) ](https://blog.catalpha.com/how-important-is-package-testing) Packaging plays an important role in business success. As I wrote in other blogs, retail package design must attract the target audience. Personal preferences need to be put aside. The goal is to create a branded product package design that communicates what is inside and connects emotionally with the buyer. [Read More](https://blog.catalpha.com/how-important-is-package-testing) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-important-is-package-testing#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design) # [Boring Details That Impact Package Design](https://blog.catalpha.com/boring-details-that-impact-package-design) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-561451950-jpg/images/pkg-sample-TheraPearl.jpg) ](https://blog.catalpha.com/boring-details-that-impact-package-design) Packaging is more than product protection and security. Producing a package is expensive. It is an investment in the success of the product. User convenience, safety, legal requirements, environmental and usability factors must be considered during the design process. Skipping any of these can cost sales or cause problems later. [Read More](https://blog.catalpha.com/boring-details-that-impact-package-design) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/boring-details-that-impact-package-design#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design) [«Back](https://blog.catalpha.com/topic/marketing/page/8) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/marketing/page/10) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)