Before I start let's define what location marketing is. Location Marketing provide customers ad messages on their mobile devise based on where their current location. There are2 models for location marketing. The push model is where you have opted into a location marketing services.  Let's say you are driving through Washington D.C. at noon, those who opted into the service you will be sent ads from area businesses close to your location. Restaurants in the area will promote their daily special.

Have you thought about why a shopper buys from you or leaves without purchasing?

As shoppers, ourselves, we ask friends about their purchases and satisfaction. We use coupons, look for deals and, for large ticket items, we research ratings. Our shopping habits are not unique. But which are the most influential in delivering sales so we can build our business?

If not it's time to do something about it. E-sales continue to have double-digit growth. The convenience of shopping anywhere, finding great prices and #smartphone adaption all contribute to this growth. Whether you sell products, services or or a restaurant; you too can leverage more sales from your website.

There are a slew of story titles claiming email is dead. Some claim that social media, spam and instant messaging have killed email. Some of this is attributable to the rising number of smart phone users that have driven up the use of texting.

Netflix is eating into HBO's subscribers with its streaming movies, TV shows and specials, and soon Amazon will be challenging Netflix … and it all started with the demise of Blockbuster.

I was pleasantly surprised one morning when I opened my egg carton. There, facing me was an unexpected greeting. It warmed my heart. The unexpected morning greeting encouraged me to have a great day in just 3 words. 

Let’s face it, managing your business marketing is not for the faint of heart. Setting realistic goals for on-line marketing is difficult with Google’s constant changes that affect page rankings.

If you’re wondering how you will know if your investment in SEO, PPC and/or Social Media is paying off, you are not alone.

It doesn't work to "wing it." Consider adding a technology tool that provides a reporting dashboard showing the ranking of your keyword at the start of the campaign and the current ranking, providing concrete evidence of your campaign’s progress. You can expect to see an increase in traffic to your site as the rankings of your targeted keywords improve.

Sending traffic to a website with a paid search (PPC) campaign is easy. And it’s great to see that big surge in traffic. Remember though, you are paying for every visitor delivered by the PPC campaign so you want to be sure that you’re getting quality traffic, (i.e. visitors that are likely to take action when they land on your site).

Besides finding the best keywords and writing compelling ads, there have to be goals to measure the campaign and compare you different ads.

What do you want the campaign to do for you?

Without a goal you cannot measure cost per click. You could just use Google analytics to measure your campaign. It tracks traffic, most visited pages, pages visitors stay on longest and can be linked to your Google PPC campaign to provide. It even offers keyword suggestions. But there is so much more you can learn about your website if you capture information about those visitors that Google cannot provide.

Testing ads and landing page effectiveness is critical to getting the most of your PPC budget. The dashboard we use lets us see which are working better than others over time. It is easier to do A/B testing and revise strategy, keywords and copy content of ads and landing ages to get the best results. If you have a large budget allocated to web marketing (PPC and social marketing) and you feel you have hit the ceiling you need to consider using a program like Hubspot or Optimize to manage your inbound marketing.