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Marketing Insights

Mobile Users Spend More Time Using Apps

Posted by Karen Kerski

According to Nielsen, mobile users spend more time using apps than searching the internet. They spend 86% of their time using apps, not browsers. Do you have an app for your business? Does it make sense?

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Topics: Online Marketing, Mobile Marketing

Is Location Marketing Right For Your Business?

Posted by Karen Kerski

Before I start let's define what location marketing is. Location Marketing provide customers ad messages on their mobile devise based on where their current location. There are2 models for location marketing. The push model is where you have opted into a location marketing services.  Let's say you are driving through Washington D.C. at noon, those who opted into the service you will be sent ads from area businesses close to your location. Restaurants in the area will promote their daily special.

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Topics: Online Marketing, Mobile Marketing

Is Your Website Bringing In More Sales Every Year?

Posted by Karen Kerski

If not it's time to do something about it. E-sales continue to have double-digit growth. The convenience of shopping anywhere, finding great prices and #smartphone adaption all contribute to this growth. Whether you sell products, services or or a restaurant; you too can leverage more sales from your website.

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Topics: Online Marketing, Design, Business Management, Mobile Marketing

Email Is Dead

Posted by Karen Kerski

There are a slew of story titles claiming email is dead. Some claim that social media, spam and instant messaging have killed email. Some of this is attributable to the rising number of smart phone users that have driven up the use of texting.

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Topics: Online Marketing, Social Media, Business Management, Mobile Marketing

How fast can your company embrace mobile marketing?

Posted by Karen Kerski

If you are still questioning whether you should include mobile marketing efforts you are giving sales to your competitors. Now, it’s a question of how soon can you integrate mobile marketing.

People are already looking up your company on smart phones. If you have Google analytics on your web page it will tell you that activity. The figures may be small. Having tracked the activity over the last few years and knowing that the number of homes with landlines is diminishing, there is no denying the trend.

If you have a website and allocated time and budget to maintenance, it’s mobile friendly status should have been discussed with your web master.

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Topics: Design, Mobile Marketing

Do you need a mobile website?

Posted by Karen Kerski

Can customers find you when they do a mobile search?

With the proliferation of smart phones, companies have seen an increased mobile searches. Before creating a mobile website take the crucial step of clarifying your company's mobile needs to save time and money.

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Topics: Online Marketing, Advertising, Design, Mobile Marketing

Is it time to invest in mobile marketing for your business?

Posted by Karen Kerski

Mobile marketing is ramping up.

More people are searching for information from their smart phones and tablets than laptops and computers. We are on the edge of mobile explosion. It isn't a choice whether to have a mobile site - it is a necessity.

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Topics: Online Marketing, Social Media, Advertising, Marketing, Packaging Design, Business Management, Mobile Marketing

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