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Marketing Insights

7 Ways To Create Luxury Packaging

Posted by Don Keller

More than ever before, shopping is an experience. Twenty years ago, it was about getting hold of things you needed.

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Topics: luxury packaging

What You Get When You Hire a Branding Professional

Posted by Alex Forrester

Branding combines abstract and tangible elements in order to make your products or services natural and desirable for your prospective customers. However, it’s seldom something you can do on your own. After all, as a business owner, you have an inordinate number of decisions to make, and most importantly, products or services to develop!

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Topics: Branding, Packaging Design

How To Guide Your Packaging Design To Increased Sales! [Infographic]

Posted by Don Keller

Catalpha Packaging has put together an infographic of what goes into the thinking behind their great packaging design work. Just what is going on in the mind of your customer? That’s a question all brand managers are trying to discern. If you knew more about your customer, you would know about what appeals to them and the reasons they may reach for your brand before your competition. This quick read lays out many factors that you should know when designing your packaging. It also gives an overview of the types of packaging and where they fit on the cost scale and the process Catalpha uses to determine the best shape, structure, and design for a package design.

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Topics: Packaging Design

5 Marketing Ideas To Improve Your Skilled Nursing Home Marketing

Posted by Don Keller

Mom fell. Which put her in the hospital. Now the doctor says she is doing better but shouldn’t be at home by herself. Dad can’t care for her, he’s having some problems of his own and just doesn’t have the physical strength to help her. 

The adult children meet to discuss. They can’t stay home with Mom, they have jobs and their own responsibilities.

They start their search for help. First by picking up their smart phone, they get online and search for nursing homes near them...

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Topics: Marketing

How Much Do Point of Purchase (POP) Displays Cost?

Posted by Don Keller

Like packaging costs, the cost of point of purchase (POP) displays have a lot to do with material, size AND quantity

Let’s discuss some options to see if they fit your needs.

First of all - let’s talk usage.  How long will this display need to last?  Is it temporary? And only intended to be up for weeks or months?  Most of these types of displays are made from corrugate or sturdy coated paper stock.

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Topics: point of purchase displays

3 Ways to Boost Brand Loyalty

Posted by Karen Kerski

Consumer impression of your brand value is most often tied directly to your price and the retailer where it is sold. It's why you will never see certain products in Walmart. Even with the massive disruption technology has had on how people shop, sales and discounts still get people in the door leading to customer acquisition and repeat sales. Shoppers will always have a brand preference as long as brands differentiate and engage, but guaranteeing loyalty requires a consistency and engagement.

Many marketing guru’s are putting out false stories that brand loyalty isn’t possible with Gen Xers. They are also stating retail stores are passe, online will kill retail. I’m going to throw down my claim, based on history, experience and closely watching the industry… retail won’t die. Shoppers will always want to touch and see a product as part of the purchasing process. People will always want instant gratification and be able to walk out of a store with their purchase in had without waiting for shipping or a drone delivery.

It’s important that brands step up and innovate the shoppers experience and weave that experience from every marketing portal, mobile to store. Stores are struggling to stay profitable. In some categories the retailers have eliminated branding opportunities in store which accounts for some of their trouble, pushing house brands above the brands that draw consumers. Many are reducing floor staff which harms their reputation and store experience. I’ve heard comedians talk about the rarity of store personnel like spotting a rare white tiger.

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Topics: Branding, Mobile Marketing, market expensive products, brand loyalty

Why is Packaging Design Artwork Key in Pharmaceutical Marketing?

Posted by Don Keller

The pharmaceutical industry stands for one of the most demanding industries in the world and as such has a developed set of packaging quality control rules and regulations under the authority of the FDA.

The specific regulations relate to a whole range of necessary activities in the production, research, creation of new products, their protection and market placement.

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Topics: Marketing, Packaging Design

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