Ask any expert retail insider and they'll tell you the importance of excellent product packaging design. While having a good product is indeed important, without a clever and innovative retail packaging design, the product will often fall unnoticed.
So what makes a retail packaging design appealing to a consumer? Here are three tips that will help brands to maximize their retail success of their products using effective and clever retail packaging design:
Know the Consumer
Who is your product aimed at? When it comes to war games, generals tell their soldiers to get to know their enemies. In the case of product packaging design, the same strategy applies. To appeal to your customer, you need to get to know them. Who are they? What do they enjoy? What media are they consuming and what are their specific wants and needs? Millennials, for example, are a generation that's heavily focused on content. Knowing these vital details about your target audience will help you to design the perfect packaging for their tastes and needs.