Marketing Insights

Pay-Per-Click (PPC) advertising can be a powerful tool in your marketing toolbox.  But it can be overwhelming, time consuming and expensive if not set up & run properly.  If PPC has you 'dazed and confused' you are not alone.

Pay-per-click (PPC) advertising is becoming an increasingly important part of many small businesses’ digital marketing. Pay-per-click advertising gives businesses a way to target potential leads using ads trigged by search engine results. The theory behind these ads is that they help businesses get their websites in front of people looking for their specific offerings and services.

According to the Pew Internet & American Life Project, more than 80 percent of the American population regularly uses the internet to find information. Collectively, Americans do more than 20 billion searches per month. It is critical that your website is easy for them to locate.

HI everyone! Today, I’m starting something different on my blog. I’m interviewing some of my vendors on the type of packaging work they can do.  I’m sure this will be of interest to many of my readers.  And hopefully this gives them the information they may need to make a decision of what type of packaging can work best for their product.

I know a lot of people that are packaging a product or starting their marketing have not worked with a creative agency before. They have questions and understandably so. I've put together a quick guide to help those that want to take that next step and improve their marketing or their packaging.

Before you think about a logo you need to have the right name for your company and product. For some of us it is easy – for others this may seem daunting. So where do you start? The most common naming option is using a family name. Can you name 5 companies off the top of your head that are named this way.

It has been said having a qualified email list of prospective customers is like money in the bank. That is only true, however, if you have an effective method for converting leads into customers.The great news is your plan doesn't have to be complicated to be successful. You just need to follow three basic steps to move those leads through your funnel.

I was asked yesterday by someone developing their first product, "What is the difference between brand and logo, aren't they the same thing?" Well, this is a topic I have a strong opinion about. My simple answer is "Brand is what Logos aspire to be."

PRICING - this is a 'feature' of packaging that I wrestle with everyday.  I know you are trying to get on the shelf for the least amount.  But if you aren't producing 10s of 1,000s then you can't expect to get the best 'per piece' cost.  I would hope that you are looking at this as an investment to see how well your product will sell first. You've got to take that first step.

The most important part of your lead generation strategy is no doubt the landing page and the call to action (CTA). Without these two, it will be impossible to turn visitors on your website into leads and eventually convert them into customers.