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Marketing Insights

Food Packaging Design Secrets For Success

Posted by Don Keller

When walking down the aisle of any grocer, consumers are faced with an amalgam of food choices, food choices that make living so convenient today.

However, the hundreds and hundreds of products that are within sight undergo a rigorous process before appearing on the shelves.

Whether the product is a bag of chips or a frozen entree, all food is designed and packaged to not only appeal to consumer tastes and palette but to also conform to strict government regulations.

 

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Topics: package design

5 Offline Marketing Ideas To Boost Sales On Your Website

Posted by Don Keller

For companies that operate online, usually all of their sales are generated on the web.

But, in order to stand out in today’s quite competitive online marketing sea, more and more brands are incorporating some offline marketing tactics as well in order to grow their businesses.

Offline marketing, especially when combined with online marketing strategies can be very effective in boosting sales on your website.

Not much can compare with the power that human interaction has as well as having your customers feel and touch the product you are offering.

Delivering the right offline marketing experience can surely set you ahead of your competition.

Here are 5 offline marketing ideas that will help you boost sales on your website:

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Topics: Branding, Marketing

10 Ways To Make Your Product Stand Out On The Shelf [and Sell More]!

Posted by Don Keller

In the competitive world of retail, your product needs to stand out from the other products on the shelf and draw customers in.

It needs to have something that makes it truly special and worthy of receiving the attention of shoppers.

However, to make it really pop on the shelf, it’s important to choose a packaging design that’s professional and gives the right impression of the product. Consider a packaging design that tells potential customers that whatever is inside, will provide the right balance of quality and value.

Striking the right balance, will not just capture the attention of potential customers but will entice them to take it one step further and buy your product.

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Topics: package design

Top 3 Things Clients Want on Your Website

Posted by Nick Rojas

http://connect.catalpha.com/10-seo-mistakes-to-avoid-during-your-next-website-redesignNow more than ever, your website is one of the most important pieces of your brand’s visibility. In previous years, it wasn’t too rare to find that a business’ website was nothing more than a kind of online business card, not something used as a vehicle and central point for growing sales and exposure. Now, whether it serves to sell products online, showcase your company’s track record, or keep customers and clients up to date on your business, having the right elements on your site is crucial.  

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Topics: Online Marketing, Ecommerce, Website Design, Mobile Marketing

It only takes 1 error to change customer's brand impression.

Posted by Karen Kerski

I've been dealing with one reoccurring issue in the last few days, poor customer service. Just today I waited at the drive up window at the major pharmacy to get service. I could see someone at the drive up counter with a tag that said "Team Leader". She was taking a long time typing and looking at a monitor that blocked the view of her face. Then when she was finished on the computer monitor she just turned and left. That wasn't neighborly.

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Topics: Branding, brand loyalty

Professional Product Packaging Photography Tips

Posted by Don Keller

Photography is key to branding your product.

As you know, you have a 7 second window of opportunity to engage with your customers in store.

Displaying a clear idea of what your product can do for a customer is imperative to catching their eye and their wallet. 

Photos play a big portion of your packaging design and branding. So, having an image that clearly tells your product’s story is imperative.

Food photography used for product packaging. Product photography used for retail packaging design.

Always keep in mind your products key benefits and any differentiators from your competition when shooting, and make sure they are visually prominent.

What steps do you need to take to get that photo? Let’s take a look behind the scenes at what can go into photographing your product.

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Topics: package design, photography

How To Maintain Brand Relevance When Customers Less Loyal

Posted by Nick Rojas

Digital media has offered brands of all kinds the ability to reach large markets, and to do so more easily than ever before. However, it has also provided consumers with an unprecedented amount of options—which means that they have become notoriously fickle. These days, many entrepreneurs believe that brand loyalty is practically a thing of the past. Because consumers have so many options, they’re apt to desert your products or services the moment something new catches their eye. However, it’s still possible to hang on to your audience and even create a die-hard fan base for your brand. You just need to be strategic in your approach.

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Topics: Advertising, Branding, brand loyalty

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