Marketing Insights

Digital Purchasing Habits You Need To Know

Posted by Karen Kerski on Aug 18, 2016 3:30:00 PM

It has been 10 years since iPhone was launched changing the way we keep in touch and shop. Here are some interesting stats that should be used to plan and execute your website and marketing plans. Consumers are demanding innovative ecommerce shopping experiences. Those "smart" businesses that innovate will benefit with an increase their customer base and bottom line.

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Topics: Ecommerce, Website Design, content

Unique Dielines Create Standout (and Effective) Packaging!

Posted by Don Keller on Aug 17, 2016 7:30:00 AM

 


 

Good product packaging doesn't always have to be 'expensive' packaging. Here's an example of a creative package that highlights the product's features and attracts attention, all while keeping packaging costs down at the same time.

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Topics: Packaging Design

Hottest Packaging Design Trends in 2016

Posted by Don Keller on Aug 15, 2016 8:30:00 AM

Competition is fierce in every business arena and product packaging is no different. It's difficult to standing out on the shelf. Toy aisle and cereal aisle use to be the most competitive -- all the bright colors and varying styles. But every aisle is busy with brands trying to have their unique look and appeal to their target audience.

The right packaging design has never been more important even though the Web has for ever changed how we all shop. It just means a unified image across all marketing efforts from online shopping to what is in store has to be branded .

Even though you have only 3 seconds, any product can catch the eye of a consumer. In fact 70% of all purchasing decisions are still made in-store, with consumers only spending 20 minutes in the establishment.

Going beyond its basic function of protecting a product, packaging design is meant to not only catch the eyes of consumers, but also inspire and provide solutions to a customer's problems. So what problems have been noted lately? What do people want to see -- and more importantly...

  

What do people want to buy?

Here are just a couple of the most popular product packaging design trends of 2016. Experts looked at the top packaging design of the previous year to discern what the trends for packaging in 2016.

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Topics: Packaging Design, package trends

What To Expect When Your Custom Printed Retail Package Boxes Are Delivered.

Posted by Don Keller on Aug 11, 2016 8:00:00 AM

 

 

Many clients that we work with are unsure of what to expect as a final product when we create packaging.  "How does this work?" is a common phrase.  So, to help educate, I put together a quick video to show actual printed samples of our work and how they are delivered to our clients. 

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Topics: Packaging Design

3 Big Branding Tips For Small Businesses

Posted by Don Keller on Aug 10, 2016 8:00:00 AM

It's a struggle to start a business and challenges continue as you grow. Young businesses and start ups have similar struggles. No one knows about your company or what you sell. It's a battle to get attention with minimal budgets compared to the larger budgets of big brands or just the traction other mature companies have built over time. Big corporations invest a lot of effort and money into distinguishing their brand from the crowd.  That being said, one of the biggest concerns of any small business or start up owner is and should be branding.

According to recent data collected by Burst Media, influencer campaigns earn almost $7 for every $1 they spend on branding. This includes spending for web design, content creation, SEO web marketing, and more. Based on this data, can you afford to skip out on this ROI? There are other agencies with statistics that support the return in marketing investment. 51% of consumers say building brand trust by interacting with brand via social media. Approximately 61% of millennials feel that a company's content impacts their brand loyalty.

 

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Topics: Branding

New Outdoor Products Require Packaging Design That Attracts, Educates and Persuades

Posted by Don Keller on Jul 28, 2016 12:03:08 PM

 

 

 Here are 5 new products from BBQ Dragon that really show some innovation in the grilling channel.  Besides the BBQ Dragon product itself which you can see in action here, these products take the ordinary and step it up to a new level! 

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Topics: Packaging Design

3 Retail Packaging Design Tips to Set Your Product Apart From the Rest

Posted by Don Keller on Jun 3, 2016 10:12:31 AM

Ask any expert retail insider and they'll tell you the importance of excellent product packaging design. While having a good product is indeed important, without a clever and innovative retail packaging design, the product will often fall unnoticed.

So what makes a retail packaging design appealing to a consumer? Here are three tips that will help brands to maximize their retail success of their products using effective and clever retail packaging design:

Know the Consumer

Who is your product aimed at? When it comes to war games, generals tell their soldiers to get to know their enemies. In the case of product packaging design, the same strategy applies. To appeal to your customer, you need to get to know them. Who are they? What do they enjoy? What media are they consuming and what are their specific wants and needs? Millennials, for example, are a generation that's heavily focused on content. Knowing these vital details about your target audience will help you to design the perfect packaging for their tastes and needs.

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Topics: Packaging Design, target audience

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