Frankford Leather, a service-oriented distributor of Shoe and Foot Comfort products tapped Catalpha to update their dated and mismatched orthotics packaging to create a more contemporary, relevant and consistent look.  Catalpha established a new design that brought a family appearance to products that previously had no consistent look. The new design, features bold ‘stand out’ colors and design as well as stock imagery that would appeal to the target audience without looking too high-end. 

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Hungry? Have a Snickers. And now, you can even have a Snickers that tells you exactly how hungry you are.

 Earlier this September, makers of the Snickers candy bar announced that they would be personalizing their packaging design, including what they believe are the 26 symptoms of hunger. Among the symptoms, feisty, loopy, dramatic, and rebellious are included.

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I recently went on a press inspection for a packaging project and it got me to thinking that many of our customers probably have no idea how their package is made. To remedy that, I’m writing this post to show you the basics of how your artwork gets onto your box and into your hands.

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Building an effective inbound marketing campaign is essential to increasing the digital traffic and revenue of any aspiring company. When it comes to effectively branding your company through creative advertising and a good inbound marketing strategy, sometimes it's wise to take notes from the greatest and most successful companies. Take Coca-Cola for example. Coca-Cola is one of the most successful established brands in existence. Like 30% of the most successful companies in existence, Coca-Cola was established before 1900 and continues to create a legacy with their brand, over a century later.

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As most marketing experts will tell you, creative and well executed custom packaging design is an effective means of branding your company. When developing your product packaging design, one of the most important aspects of design is color. Color has a major influence on consumers and the products they so choose to purchase through association. In fact, approximately 85% of a buyer's decision to purchase a product can be attributed to color. This phenomenon is referred to as color psychology.

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Mun Joo Jane thinks that breakfast cereal needs a makeover. And we thought that anyone that is thinking differntly about packaging deserves a little recognition.

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Effective packaging design should go above and beyond functionality. Rather, it should stand out from its competitors and allure customers into deciding that this is the product they want and need.

Don't know where to start? Here are five vital tips for creating effective package design:

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