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Marketing Insights

Staying On Top Of Google Changes

Posted by Karen Kerski

It seems like Google is updating their programming and how they rank your website every week. Some changes  impact you immediately and others will take longer. Don't wait until your visitors drop off. Regaining momentum is more costly than maintaining your internet authority.

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Topics: Online Marketing

Website Redesign Conclusion: Create A Site That Kicks Butt!

Posted by Karen Kerski

You have done your homework, reviewed the competition, analyzed your current website pages and have the facts to start your website redesign. Now, it's the fun part. It's time to plan, create content and produce your lead generating website selling machine!

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Topics: Online Marketing, Website Design

SEO Strategies That Will Lower Your Page Rank

Posted by Karen Kerski

If you've experienced a drop in your Google rankings for your most relevant keywords or if you've seen your website traffic drop dramatically, affecting your leads, you are not alone. Google has dropped some sites completely because they deemed them to be spammy. These were existing sites that had good page rankings and were launched more than 3 years ago.

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Topics: Online Marketing

Go With Caution: SEO services are not all the same.

Posted by Karen Kerski

describe the imageSEO is ever changing. It may appear to be straight forward, but as with everything else, there are factors that impact results. One is that SEO is not a quick results process. It doesn't perform like a a simple science experiment where you see a reaction in minutes, hours or days.  It takes time to build momentum. It is more than listing your pages with search engines and directories.

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Topics: Online Marketing, Social Media, Marketing, Business Management

Why Your Company Needs To Write Its Own Top-Ten List

Posted by Karen Kerski

There's a reason that people are fascinated with lists:

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Topics: Online Marketing, Business Management

Should You Invest In Your New Product Idea?

Posted by Karen Kerski

describe the imageBefore you think about manufacturing and retail package design, qualifying that there is interest in buying your product should first be tackled. Recently I attended a Meet Up event at DAP Headquarters. It was a fantastic presentation about product development. The title of the meeting was "Concept to Product". That title intrigued me to encourage 2 other associates to attend with me. For more than 20 years, I have worked with clients who develop and launch new products. I hoped for some unique insight from the client side that would be beneficial to my Entrepreneurial clients. I was not disappointed.

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Topics: Online Marketing, Marketing, Packaging Design, Design, Business Management

A Guaranteed Way To Keep Customers And Clients For Life

Posted by Karen Kerski

happy jumpWhy is it some stores and companies can charge more? Convenience? Sometimes. Best of the best in product or service? Sometimes. Consider Starbucks. Some people think it is the best - their preferred brand and taste. Brand loyalty whether it is for the prestige it elicites or personal taste preference drives in repeat customers.

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Topics: Online Marketing, Branding, Marketing, Business Management

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