Quick -- You have 2 seconds to tell me what you do, 2 seconds to make it relevant to me, and 2 seconds to keep me interested. Repeat process until I leave your page.

If you have added social marketing into your campaign bag of tools, and you have read up on best practices, you know you have to feed the social media engine regularly and frequently. Meeting the demand for content can become a challenge. Best intentions won’t come close to delivering the amount of content that is recommended. Being organized and setting time dedicated to your social media marketing is your first step to success.  How much time can you commit on your calendar? 2 hours a week, 4 hours a week? 10 hours? You will need more time in the first weeks and months to get your program ramped up and yourself into a routine. Regardless of when you set time on your calendar devoted to developing your own content, you need to feed your chosen social media sites regularly. Some people post articles daily, others commit to 3 times a week. The results you want from social marketing determines how often you need to publish, where you publish and the amount of time you will need to commit to achieve results. But our topic is content.

Pay-Per-Click (PPC) advertising can be a powerful tool in your marketing toolbox.  But it can be overwhelming, time consuming and expensive if not set up & run properly.  If PPC has you 'dazed and confused' you are not alone.

Pay-per-click (PPC) advertising is becoming an increasingly important part of many small businesses’ digital marketing. Pay-per-click advertising gives businesses a way to target potential leads using ads trigged by search engine results. The theory behind these ads is that they help businesses get their websites in front of people looking for their specific offerings and services.

According to the Pew Internet & American Life Project, more than 80 percent of the American population regularly uses the internet to find information. Collectively, Americans do more than 20 billion searches per month. It is critical that your website is easy for them to locate.