--- title: The Importance of Design To Your Ad's Success Rate description: It's always nice to see an article on the importance that design plays in an ad's attention getting factor, it's readability and it's overall success --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [The Importance of Design To Your Ad's Success Rate](https://blog.catalpha.com/bid/257288/The-Importance-of-Design-To-Your-Ad-s-Success-Rate) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) Find me on: [LinkedIn](https://www.linkedin.com/in/kellerdon/) - [Tweet](https://twitter.com/share) It's always nice to see an article on the importance that design plays in an ad's attention getting factor, it's readability and it's overall success.  So even though I didn't write this, I'm passing it along.  This describes how we look at all projects whether they are an **ad**, a **mailer**, an **email** or a **package**. ![Design Success](https://blog.catalpha.com/hs-fs/file-29719761-jpg/images/design-b2b-magazine-ads-300x144.jpg)You need to hook a reader's/customer's  attention and lead them through to your intended conclusion. Otherwise, they are gone or worse – confused!  Also of note in this article – please remember that white space is your friend. No need to fill every inch of space with are or words. Happy reading:  [B2B Article](http://www.btobonline.com/article/20110214/ADVERTISING01/302149989/entry-points-crucial-to-design#seenit) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Advertising](https://blog.catalpha.com/topic/advertising), [Marketing](https://blog.catalpha.com/topic/marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Design](https://blog.catalpha.com/topic/design) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)