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Marketing Insights

The Importance of Design To Your Ad's Success Rate

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It's always nice to see an article on the importance that design plays in an ad's attention getting factor, it's readability and it's overall success.  So even though I didn't write this, I'm passing it along.  This describes how we look at all projects whether they are an ad, a mailer, an email or a package.

Design SuccessYou need to hook a reader's/customer's  attention and lead them through to your intended conclusion. Otherwise, they are gone or worse – confused!  Also of note in this article – please remember that white space is your friend. No need to fill every inch of space with are or words. Happy reading:  B2B Article

Topics: Online Marketing, Advertising, Marketing, Packaging Design, Design


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