Don't assume that a brand is simply a logo or a company name. Do not assume adopting a logo and marketing it will be enough to differentiate yourself from the competition. A brand is more than a name and image. It is the visual stimulus triggering an impression in your customers mind.

It worked. You started to read this blog proving that the right message grabs your attention. You can’t go wrong when the message is directed at your primary audience. The right message is not just facts that are unemotional and unrewarding because the details are of secondary importance.

Consider the headline of this blog – how could package design improve anything? Very simple, if the product a couple buys helps them in the bedroom then the package design improved their sex life. The package design must convince the buyer that the product fulfills an immediate need that will make the buyer happy. An emotional trigger must be a main message on the front panel of the package. Emotional reward is the primary reason a purchase decision is made.

Know your customer, know their trigger.

To stay competitive you have to innovate: your products, service, marketing...your business. Innovation and creativity are essential for maintaining a competitive advantage. It's the new idea that fuels excitement, energy and growth. 

A lesson from the most successful and innovative ecommerce companies is that your buisness can increase on-line revenure by adding more products. Being prepared to handle the increased business is a must. It can be difficult managing larger product inventory, vendors and marketing. This requires tracking and understanding your customer, using your unique data to increase your online store offerings and how to drive more customers to your site.

We are a visual society and your brand has to have visual distinction.

A brand must be consistently presented on its website, package, displays, signs - everywhere. It is one of the most precious investments of a business and if done correctly can become more valuable than the products itself. Changing the brand's visuals must be with great caution. Consider the $33 million rebranding lesson Tropicanna learned when they repackaged,changing their logo as well as graphic format. (https://preview.hs-sites.com/_hcms/preview/content/357690681?portalId=244422&_preview=true&preview_key=PsW2dPh_ ). In all the articles I researched, none wrote of a business reason for changing the brand identity.

Competition makes us crazy. Business would be easy if there wasn’t any. Those that create the first ever product of its kind enjoy that position for a brief moment. A successful business never plans for that time… they plan for the competition. How long would Apple have been around if they didn’t keep working on improving and innovating? Apple has created an image with its customers through their product development strategy; launch strategy, marketing and retail experience. Their positioning message is embedded in everything they do.

How We Helped Brown's Spice Company Compete On the Shelf

Grocery store spice category is quite prolific. There is no denying that cooking has become extremely popular these last few years. Food Network has helped propel interest with a variety of cooking shows, competitions and restaurant makeovers. Simple, everyday people have a shot a celebrity status even if it is only for a show or a season.