Pay-Per-Click (PPC) advertising can be a powerful tool in your marketing toolbox. But it can be overwhelming, time consuming and expensive if not set up & run properly. If PPC has you 'dazed and confused' you are not alone.
Pay-Per-Click (PPC) advertising can be a powerful tool in your marketing toolbox. But it can be overwhelming, time consuming and expensive if not set up & run properly. If PPC has you 'dazed and confused' you are not alone.
Topics: Online Marketing, Advertising
I know a lot of people that are packaging a product or starting their marketing have not worked with a creative agency before. They have questions and understandably so. I've put together a quick guide to help those that want to take that next step and improve their marketing or their packaging.
Topics: Advertising, Branding, Marketing, Packaging Design
Wordof-mouth is the number one way to increase sales, yet many companies settle for hoping that customers will automatically spread the good word about them. Unfortunately, most businesses neglect giving customers anything special to talk about, consequently losing out sales opportunities, and that all-important customer-loyalty factor.
Topics: Online Marketing, Advertising
Prior to the Internet age, it was difficult to know whether your advertising was working youd have to stop and then youd really find out.
Topics: Online Marketing, Advertising
After enjoying years of reading newspapers online at no charge, theres a trend now for papers to recoup some of their lost revenues from advertising and circulation by charging subscription fees in order to get full view of the content, rather than just story summaries.
Topics: Online Marketing, Advertising, Design, Business Management
There are just four powerful ways to increase your sales. Not 400, not 40... just four. If you focus on the tactics most applicable to your business, then your sales and profits will increase.
Topics: Advertising, Marketing
It's always nice to see an article on the importance that design plays in an ad's attention getting factor, it's readability and it's overall success. So even though I didn't write this, I'm passing it along. This describes how we look at all projects whether they are an ad, a mailer, an email or a package.
Topics: Online Marketing, Advertising, Marketing, Packaging Design, Design