If you have added social marketing into your campaign bag of tools, and you have read up on best practices, you know you have to feed the social media engine regularly and frequently. Meeting the demand for content can become a challenge. Best intentions won’t come close to delivering the amount of content that is recommended. Being organized and setting time dedicated to your social media marketing is your first step to success.  How much time can you commit on your calendar? 2 hours a week, 4 hours a week? 10 hours? You will need more time in the first weeks and months to get your program ramped up and yourself into a routine. Regardless of when you set time on your calendar devoted to developing your own content, you need to feed your chosen social media sites regularly. Some people post articles daily, others commit to 3 times a week. The results you want from social marketing determines how often you need to publish, where you publish and the amount of time you will need to commit to achieve results. But our topic is content.

Pay-Per-Click (PPC) advertising can be a powerful tool in your marketing toolbox.  But it can be overwhelming, time consuming and expensive if not set up & run properly.  If PPC has you 'dazed and confused' you are not alone.

Pay-per-click (PPC) advertising is becoming an increasingly important part of many small businesses’ digital marketing. Pay-per-click advertising gives businesses a way to target potential leads using ads trigged by search engine results. The theory behind these ads is that they help businesses get their websites in front of people looking for their specific offerings and services.

According to the Pew Internet & American Life Project, more than 80 percent of the American population regularly uses the internet to find information. Collectively, Americans do more than 20 billion searches per month. It is critical that your website is easy for them to locate.

HI everyone! Today, I’m starting something different on my blog. I’m interviewing some of my vendors on the type of packaging work they can do.  I’m sure this will be of interest to many of my readers.  And hopefully this gives them the information they may need to make a decision of what type of packaging can work best for their product.

Keep on eye on my blog as I interview others and we can learn together.

Today I’m talking with Scott Brinker of Orange Packaging. Orange Packaging is a thermoform packaging company out of Newburgh, NY.

I know a lot of people that are packaging a product or starting their marketing have not worked with a creative agency before. They have questions and understandably so. I've put together a quick guide to help those that want to take that next step and improve their marketing or their packaging.