--- title: Marketing Insights Blog - Informative posts to help grow your business! (54) description: We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. (54) --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [Is A Clamshell or Blister Package Right For Your Product Packaging? - Interview With A Thermoformer](https://blog.catalpha.com/bid/279489/is-a-clamshell-or-blister-package-right-for-your-product-packaging-interview-with-a-thermoformer) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![Clamshell or Blister Packaging](https://blog.catalpha.com/hs-fs/hub/244422/file-34815998.jpg) ](https://blog.catalpha.com/bid/279489/is-a-clamshell-or-blister-package-right-for-your-product-packaging-interview-with-a-thermoformer) HI everyone! Today, I’m starting something different on my blog. I’m interviewing some of my vendors on the type of packaging work they can do.  I’m sure this will be of interest to many of my readers.  And hopefully this gives them the information they may need to make a decision of what type of packaging can work best for their product. Keep on eye on my blog as I interview others and we can learn together. Today I’m talking with Scott Brinker of Orange Packaging. Orange Packaging is a thermoform packaging company out of Newburgh, NY. [Read More](https://blog.catalpha.com/bid/279489/is-a-clamshell-or-blister-package-right-for-your-product-packaging-interview-with-a-thermoformer) 1 Comment [Click here to read/write comments](https://blog.catalpha.com/bid/279489/is-a-clamshell-or-blister-package-right-for-your-product-packaging-interview-with-a-thermoformer#comments-listing) Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design) # [How To Work with a Creative Agency](https://blog.catalpha.com/bid/277997/How-To-Work-with-a-Creative-Agency) Posted by [Charlie Miller](https://blog.catalpha.com/author/charlie-miller) - [Tweet](https://twitter.com/share) ![The Design Process](https://blog.catalpha.com/hs-fs/file-33193856-jpg/images/the-process280px.jpg)I know a lot of people that are packaging a product or starting their marketing have not worked with a creative agency before. They have questions and understandably so. I've put together a quick guide to help those that want to take that next step and improve their marketing or their packaging. [Read More](https://blog.catalpha.com/bid/277997/How-To-Work-with-a-Creative-Agency) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/277997/How-To-Work-with-a-Creative-Agency#comments-listing) Topics: [Advertising](https://blog.catalpha.com/topic/advertising), [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design) # [How to choose a company or product name for your brand.](https://blog.catalpha.com/bid/275974/how-to-choose-a-company-or-product-name-for-your-brand) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-31906965-jpg/images/last_name_in_logo.jpg) ](https://blog.catalpha.com/bid/275974/how-to-choose-a-company-or-product-name-for-your-brand) Before you think about a logo you need to have the right name for your company and product. For some of us it is easy – for others this may seem daunting. So where do you start? The most common naming option is using a family name. Can you name 5 companies off the top of your head that are named this way.Procter & Gamble, McCormick Spice, Hunts … I could go on and on. [Read More](https://blog.catalpha.com/bid/275974/how-to-choose-a-company-or-product-name-for-your-brand) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/275974/how-to-choose-a-company-or-product-name-for-your-brand#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding) # [Convert Leads into Customers in 3 Easy Steps](https://blog.catalpha.com/bid/274575/convert-leads-into-customers-in-3-easy-steps) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) ![attract and convert more leads](https://blog.catalpha.com/hs-fs/file-31663872-jpg/images/attract_and_convert_more_leads.jpg?width=263&height=267&name=attract_and_convert_more_leads.jpg)It has been said having a qualified email list of prospective customers is like money in the bank. That is only true, however, if you have an effective method for converting leads into customers.The great news is your plan doesn't have to be complicated to be successful. You just need to follow three basic steps to move those leads through your funnel. [Read More](https://blog.catalpha.com/bid/274575/convert-leads-into-customers-in-3-easy-steps) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/274575/convert-leads-into-customers-in-3-easy-steps#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Marketing](https://blog.catalpha.com/topic/marketing) # [Do you have a logo or Brand?](https://blog.catalpha.com/bid/271967/do-you-have-a-logo-or-brand) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) ![Band vs. Logo](https://blog.catalpha.com/hs-fs/file-31168670-jpg/images/brand-v-logo.jpg?width=250&height=292&name=brand-v-logo.jpg)I was asked yesterday by someone developing their first product, "What is the difference between brand and logo, aren't they the same thing?" Well, this is a topic I have a strong opinion about. My simple answer is "**Brand is what Logos aspire to be.**" [Read More](https://blog.catalpha.com/bid/271967/do-you-have-a-logo-or-brand) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/271967/do-you-have-a-logo-or-brand#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Marketing](https://blog.catalpha.com/topic/marketing) # [How much will my packaging cost? - The most burning question in the packaging design world today!](https://blog.catalpha.com/bid/270945/the-most-burning-question-in-the-packaging-design-world-today-how-much-will-my-package-cost) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![The Most Burning Question In The Packaging World Today! How Much Will My Packaging Design Cost?](https://blog.catalpha.com/hubfs/how-much-will-packaging-cost-paper_or_plastic.jpg) ](https://blog.catalpha.com/bid/270945/the-most-burning-question-in-the-packaging-design-world-today-how-much-will-my-package-cost) **** Updated September, 2019 **PACKAGE PRICING** - this is an aspect of retail [product packaging](https://catalpha.com/product-packaging-companies-fl/) that I wrestle with everyday. The price of producing product packaging is a concern no matter the size of the brand - including companies that have been around for 100 years. Everyone is trying to get on the shelf for the least amount of money. [Read More](https://blog.catalpha.com/bid/270945/the-most-burning-question-in-the-packaging-design-world-today-how-much-will-my-package-cost) 15 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/270945/the-most-burning-question-in-the-packaging-design-world-today-how-much-will-my-package-cost#comments-listing) Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Package Printing](https://blog.catalpha.com/topic/package-printing) # [The Landing Page - The Hardest Working Pages On Your Website](https://blog.catalpha.com/bid/268718/the-landing-page-the-hardest-working-pages-on-your-website) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) The most important part of your lead generation strategy is no doubt the landing page and the call to action (CTA). Without these two, it will be impossible to turn visito![website design landing pages](https://blog.catalpha.com/hs-fs/file-30612591-jpg/images/hard_work_sign.jpg?width=286&height=252&name=hard_work_sign.jpg)rs on your website into leads and eventually convert them into customers. [Read More](https://blog.catalpha.com/bid/268718/the-landing-page-the-hardest-working-pages-on-your-website) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/268718/the-landing-page-the-hardest-working-pages-on-your-website#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Design](https://blog.catalpha.com/topic/design) [«Back](https://blog.catalpha.com/page/53) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/page/55) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)