I know a lot of people that are packaging a product or starting their marketing have not worked with a creative agency before. They have questions and understandably so. I've put together a quick guide to help those that want to take that next step and improve their marketing or their packaging.
Topics: Advertising, Branding, Marketing, Packaging Design
Before you think about a logo you need to have the right name for your company and product. For some of us it is easy for others this may seem daunting. So where do you start? The most common naming option is using a family name. Can you name 5 companies off the top of your head that are named this way.Procter & Gamble, McCormick Spice, Hunts I could go on and on.
Read MoreTopics: Branding
It has been said having a qualified email list of prospective customers is like money in the bank. That is only true, however, if you have an effective method for converting leads into customers.The great news is your plan doesn't have to be complicated to be successful. You just need to follow three basic steps to move those leads through your funnel.
Topics: Online Marketing, Marketing
I was asked yesterday by someone developing their first product, "What is the difference between brand and logo, aren't they the same thing?" Well, this is a topic I have a strong opinion about. My simple answer is "Brand is what Logos aspire to be."
Updated September, 2019
PACKAGE PRICING - this is an aspect of retail product packaging that I wrestle with everyday.
The price of producing product packaging is a concern no matter the size of the brand - including companies that have been around for 100 years. Everyone is trying to get on the shelf for the least amount of money.
Read MoreTopics: Packaging Design, Package Printing
The most important part of your lead generation strategy is no doubt the landing page and the call to action (CTA). Without these two, it will be impossible to turn visito
rs on your website into leads and eventually convert them into customers.
Topics: Online Marketing, Design
Inbound marketing has changed the way we do business, but even though the leads now come easier (in that they come to you, instead of you having to go get them), you still have to make those leads become loyal customers or clients. How do you do that? The key word is "nurture," along with a little personalized treatment and problem-solving thrown in.
Topics: Online Marketing