It has been said having a qualified email list of prospective customers is like money in the bank. That is only true, however, if you have an effective method for converting leads into customers.The great news is your plan doesn't have to be complicated to be successful. You just need to follow three basic steps to move those leads through your funnel.

I was asked yesterday by someone developing their first product, "What is the difference between brand and logo, aren't they the same thing?" Well, this is a topic I have a strong opinion about. My simple answer is "Brand is what Logos aspire to be."

The most important part of your lead generation strategy is no doubt the landing page and the call to action (CTA). Without these two, it will be impossible to turn visitors on your website into leads and eventually convert them into customers.

Inbound marketing has changed the way we do business, but even though the leads now come easier (in that they come to you, instead of you having to go get them), you still have to make those leads become loyal customers or clients. How do you do that? The key word is "nurture," along with a little personalized treatment and problem-solving thrown in.

Do you want to drive traffic and leads to your site but don’t know how to go about it? Many sales and marketing directors, business owners and CEOs of small and medium sized businesses are increasingly looking to the Internet to drive sales and increase brand awareness. However, most SMBs are finding it difficult to generate traffic. What can you do to generate a constant stream of traffic and qualified leads that will close sales?