It seems like Google is updating their programming and how they rank your website every week. Some changes  impact you immediately and others will take longer. Don't wait until your visitors drop off. Regaining momentum is more costly than maintaining your internet authority.

If you've experienced a drop in your Google rankings for your most relevant keywords or if you've seen your website traffic drop dramatically, affecting your leads, you are not alone. Google has dropped some sites completely because they deemed them to be spammy. These were existing sites that had good page rankings and were launched more than 3 years ago.

SEO is ever changing. It may appear to be straight forward, but as with everything else, there are factors that impact results. One is that SEO is not a quick results process. It doesn't perform like a a simple science experiment where you see a reaction in minutes, hours or days.  It takes time to build momentum. It is more than listing your pages with search engines and directories.

Using more than one marketing channel to promote a brand has been around since the first newspaper was published. Old school marketing included yellow pages, newspaper, radio, TV, magazines, POP, direct mail, cold-calling, sponsorships, and tradeshows. Amazing when you realize that these are still in use today. Some of these techniques don't work for every brand or company, but every successful brand uses more than 2 of these to reach their target audience along with a company website.

Every year the weather for Artscape, in Baltimore, is either super hot or raining. This year there was a little rain and it was super hot. As I walked around Artscape this Sunday, I noticed some people brought their dogs. I wondered how the dogs could walk on the scorching pavement. It was so hot you couldn't sit on benches or curbs. One pup hid under a food vendors truck, refusing to leave the shade it offered.