While the world is in a Facebook frenzy, Twitter is quickly becoming a player in generating sales leads for companies. It takes some patience to dig through the thousands of innocuous posts, but the "gold" is there. There are many tools available that search through tweets and allow you to drill down to a specific topic or even a specific geographic location.
Topics: Social Media, Mobile Marketing
Its quite an accomplishment if youve been fortunate enough to have your Web site land a spot on the first page of Googles search results. Youve likely beat out thousands of other sites, all competing for that coveted top 10.
Read MoreTopics: Online Marketing, Social Media, Branding
Although the thousands of articles about social media often overshadow it, e-mail remains highly effective as a results-oriented platform that can increase sales and drive traffic to your Web site or Facebook page.
Topics: Online Marketing, Social Media, Marketing, Business Management
We've all been through a lot since the beginning of the year. Nothing but bad news. Some companies have had to go through the exercises of refinancing, re-grouping, re-thinking and even re-innovating. For many, it was the first real "recession and depression" experience they've lived through.
Topics: Social Media, Marketing, Design
While you're hearing all the success stories about those companies participating in social media and wondering how you can join in, there's a lot to consider and prepare for before making the leap into the pool. Here are six realistic points to understand about social media that may prevent future disappointment and wasted dollars:
Topics: Social Media
As companies transition from this tough economy to the stability of business basics, it's time to re-think and re-innovate your marketing.
Topics: Online Marketing, Advertising, Marketing