--- title: Marketing Insights Blog - Informative posts to help grow your business! | Don Keller (32) description: Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites. (32) --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) ## Don Keller Don Keller grew up in the rural small town of Emporium, PA Always with with an interest in Art and drawing, Don made his mark even as early as elementary school. Music was also a part of Don's life playing in concert, marching and jazz band through school Don studied commercial art and was introduced to the city life while graduating from the Art Institute of Pittsburgh in 1979.. Don moved to Maryland and found employment within a recruitment agency design department and then 2 other Baltimore Ad Agencies before joining creative forces with his wife and business partner, Karen Kerski. Co-owner of Catalpha Advertising & Design 35 years of experience within Catalpha. Serving as Creative Designer, Chief Sales Officer, Production Manager & Account Director Lead contact for multiple accounts including Reckitt, Pentair & Johns Hopkins. Don has worked on too many projects to count and they have ranged from print, to packaging, point of purchase, as well as radio, TV/video and websites. Find me on: ### Recent Posts # [How To Prevent A Blockbuster Moment: Essential Survival Lessons For Your Business](https://blog.catalpha.com/bid/257302/how-to-prevent-a-blockbuster-moment-essential-survival-lessons-for-your-business) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![Young businessman fixing gears mechanism with wrench-1](https://blog.catalpha.com/hubfs/Stock%20images/Young%20businessman%20fixing%20gears%20mechanism%20with%20wrench-1.jpeg) ](https://blog.catalpha.com/bid/257302/how-to-prevent-a-blockbuster-moment-essential-survival-lessons-for-your-business) ## The Blockbuster Moment: Critical Lessons For All Businesses Of All Sizes After a decade of mis-direction, Blockbuster Inc. just recently filed for bankruptcy. Once a key player in the movie rental industry, Blockbuster's downfall sprung from the same 'ailment' that affected the Yellow Pages, Barnes & Noble, newspapers and other retail and service industries. They simply lacked a clear vision of the future and were late getting in the game. [Read More](https://blog.catalpha.com/bid/257302/how-to-prevent-a-blockbuster-moment-essential-survival-lessons-for-your-business) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/257302/how-to-prevent-a-blockbuster-moment-essential-survival-lessons-for-your-business#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Marketing](https://blog.catalpha.com/topic/marketing) # [Advertising Is About To Change. Are You Ready?](https://blog.catalpha.com/bid/257307/advertising-is-about-to-change-are-you-ready) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![Young businesswoman in chair near tv screen with click](https://blog.catalpha.com/hubfs/Stock%20images/Young%20businesswoman%20in%20chair%20near%20tv%20screen%20with%20click.jpeg) ](https://blog.catalpha.com/bid/257307/advertising-is-about-to-change-are-you-ready) ## Google TV: It Will Dramatically Change The Way You Advertise The newly introduced [Google TV](https://www.android.com/tv/) will change the way you watch TV and change the way companies like yours advertise. In case you missed it, Google TV will allow you to integrate the Internet with the high-quality viewing experience of TV. [Read More](https://blog.catalpha.com/bid/257307/advertising-is-about-to-change-are-you-ready) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/257307/advertising-is-about-to-change-are-you-ready#comments-listing) Topics: [Advertising](https://blog.catalpha.com/topic/advertising), [Marketing](https://blog.catalpha.com/topic/marketing) # [How to get sales leads from Twitter](https://blog.catalpha.com/bid/257310/how-to-get-sales-leads-from-twitter) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![Hashtags written on multiple blue road sign](https://blog.catalpha.com/hubfs/Stock%20images/Hashtags%20written%20on%20multiple%20blue%20road%20sign.jpeg) ](https://blog.catalpha.com/bid/257310/how-to-get-sales-leads-from-twitter) ## How To Get Sales Leads From Twitter While the world is in a Facebook frenzy, Twitter is quickly becoming a player in generating sales leads for companies. It takes some patience to dig through the thousands of innocuous posts, but the "gold" is there. There are many tools available that search through tweets and allow you to drill down to a specific topic or even a specific geographic location. [Read More](https://blog.catalpha.com/bid/257310/how-to-get-sales-leads-from-twitter) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/257310/how-to-get-sales-leads-from-twitter#comments-listing) Topics: [Social Media](https://blog.catalpha.com/topic/social-media), [Mobile Marketing](https://blog.catalpha.com/topic/mobile-marketing) # [How important is it to be listed in Google's Top 10?](https://blog.catalpha.com/how-important-is-it-to-be-listed-in-google-s-top-10) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![google-x-phone200x141](https://blog.catalpha.com/hs-fs/hub/244422/file-28326512.jpg) ](https://blog.catalpha.com/how-important-is-it-to-be-listed-in-google-s-top-10) ## How Important Is It To To Be Listed On Google’s First Page? It’s quite an accomplishment if you’ve been fortunate enough to have your Web site land a spot on the first page of Google’s search results. You’ve likely beat out thousands of other sites, all competing for that coveted top 10. [Read More](https://blog.catalpha.com/how-important-is-it-to-be-listed-in-google-s-top-10) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-important-is-it-to-be-listed-in-google-s-top-10#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Social Media](https://blog.catalpha.com/topic/social-media), [Branding](https://blog.catalpha.com/topic/branding) # [Email Marketing Beats Social Media](https://blog.catalpha.com/bid/257315/email-marketing-beats-social-media) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) ## Email Marketing Beats Social Media Although the thousands of articles about social media often overshadow it, e-mail remains highly effective as a results-oriented platform that can increase sales and drive traffic to your Web site or Facebook page. [Read More](https://blog.catalpha.com/bid/257315/email-marketing-beats-social-media) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/257315/email-marketing-beats-social-media#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Social Media](https://blog.catalpha.com/topic/social-media), [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management) # [What Does "Using Social Media" Mean?](https://blog.catalpha.com/bid/257323/what-does-using-social-media-mean) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) ## Three Critical Things We've Learned During This Economic Crisis We've all been through a lot since the beginning of the year. Nothing but bad news. Some companies have had to go through the exercises of refinancing, re-grouping, re-thinking and even re-innovating. For many, it was the first real "recession and depression" experience they've lived through. [Read More](https://blog.catalpha.com/bid/257323/what-does-using-social-media-mean) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/257323/what-does-using-social-media-mean#comments-listing) Topics: [Social Media](https://blog.catalpha.com/topic/social-media), [Marketing](https://blog.catalpha.com/topic/marketing), [Design](https://blog.catalpha.com/topic/design) # [Jump Into The Social Media Pool](https://blog.catalpha.com/jump-into-the-social-media-pool) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![global-social-network](https://blog.catalpha.com/hs-fs/hub/244422/file-2224592783.jpg) ](https://blog.catalpha.com/jump-into-the-social-media-pool) ## How To Jump Into The Social Media Pool Without Drowning While you're hearing all the success stories about those companies participating in social media and wondering how you can join in, there's a lot to consider and prepare for before making the leap into the pool. Here are six realistic points to understand about social media that may prevent future disappointment and wasted dollars: [Read More](https://blog.catalpha.com/jump-into-the-social-media-pool) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/jump-into-the-social-media-pool#comments-listing) Topics: [Social Media](https://blog.catalpha.com/topic/social-media) [«Back](https://blog.catalpha.com/author/don-keller/page/31) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/author/don-keller/page/33) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)