Pay-Per-Click (PPC) advertising can be a powerful tool in your marketing toolbox.  But it can be overwhelming, time consuming and expensive if not set up & run properly.  If PPC has you 'dazed and confused' you are not alone.

Pay-per-click (PPC) advertising is becoming an increasingly important part of many small businesses’ digital marketing. Pay-per-click advertising gives businesses a way to target potential leads using ads trigged by search engine results. The theory behind these ads is that they help businesses get their websites in front of people looking for their specific offerings and services.

According to the Pew Internet & American Life Project, more than 80 percent of the American population regularly uses the internet to find information. Collectively, Americans do more than 20 billion searches per month. It is critical that your website is easy for them to locate.

HI everyone! Today, I’m starting something different on my blog. I’m interviewing some of my vendors on the type of packaging work they can do.  I’m sure this will be of interest to many of my readers.  And hopefully this gives them the information they may need to make a decision of what type of packaging can work best for their product.

Keep on eye on my blog as I interview others and we can learn together.

Today I’m talking with Scott Brinker of Orange Packaging. Orange Packaging is a thermoform packaging company out of Newburgh, NY.

It has been said having a qualified email list of prospective customers is like money in the bank. That is only true, however, if you have an effective method for converting leads into customers.The great news is your plan doesn't have to be complicated to be successful. You just need to follow three basic steps to move those leads through your funnel.

The most important part of your lead generation strategy is no doubt the landing page and the call to action (CTA). Without these two, it will be impossible to turn visitors on your website into leads and eventually convert them into customers.