HI everyone! Today, I’m starting something different on my blog. I’m interviewing some of my vendors on the type of packaging work they can do.  I’m sure this will be of interest to many of my readers.  And hopefully this gives them the information they may need to make a decision of what type of packaging can work best for their product.

Keep on eye on my blog as I interview others and we can learn together.

Today I’m talking with Scott Brinker of Orange Packaging. Orange Packaging is a thermoform packaging company out of Newburgh, NY.

It has been said having a qualified email list of prospective customers is like money in the bank. That is only true, however, if you have an effective method for converting leads into customers.The great news is your plan doesn't have to be complicated to be successful. You just need to follow three basic steps to move those leads through your funnel.

The most important part of your lead generation strategy is no doubt the landing page and the call to action (CTA). Without these two, it will be impossible to turn visitors on your website into leads and eventually convert them into customers.

Inbound marketing has changed the way we do business, but even though the leads now come easier (in that they come to you, instead of you having to go get them), you still have to make those leads become loyal customers or clients. How do you do that? The key word is "nurture," along with a little personalized treatment and problem-solving thrown in.

Do you want to drive traffic and leads to your site but don’t know how to go about it? Many sales and marketing directors, business owners and CEOs of small and medium sized businesses are increasingly looking to the Internet to drive sales and increase brand awareness. However, most SMBs are finding it difficult to generate traffic. What can you do to generate a constant stream of traffic and qualified leads that will close sales?

Catalpha's partnership with HubSpot marks the beginning of a new phase. Catalpha, known for their innovative advertising and design, is now offering in-bound marketing programs with the same hallmark quality their client's have come to expect. In bound or content marketing is an effective way to generate leads through the creation and distribution of high value content that connects with your audience.  Unlike traditional, interruptive forms of digital advertising, content marketing engages your audience while they are actively seeking your type of service or product.