I recently went on a press inspection for a packaging project and it got me to thinking that many of our customers probably have no idea how their package is made. To remedy that, I’m writing this post to show you the basics of how your artwork gets onto your box and into your hands.
Topics: Packaging Design, Design
As business owners and brand managers, we all have a vision of what we want our audience to experience and feel about our company and product. Positive impression is always celebrated. Criticism is hard to hear and we want to get past it as quickly as possible. How did you handle the most recent criticism? Did you approach it as a single unique issue or is there a strategy in place to remedy the impact?
Read MoreTopics: Branding, Marketing, Design, Business Management
A company's brand needs to establish a lasting connection with consumers and differentiate their products from competitors' offerings. Unfortunately, many companies don't realize the value of branding and are unsure of how they can make their branding work for them, or even how to build a brand. By following these few branding tips, a you can take your brand from boring to brilliant.
Visual consistency is key to building and maintaining a strong brand. Coca Cola has used the same red and script logo for decades. All it takes is seeing a small portion of one letter against a field of red to bring the brand to mind. Having that level of recognition takes a consistant effort over a long period of time. When done correctly customers will associate your logo with the impression you have consistantly pushed out through all marketing efforts.
Read MoreTopics: Branding, Packaging Design, Design
Product appearance can be the the biggest sales converter of all marketing influencers. Apple has built it's brand appeal and demand on it's product appearance. So much so that people pre-order products months ahead of release. Another brand that hangs it's success on visual appearance is Method. Investing in unique custom bottle, the product package, broke with traditional new product launch accounting. The package was the branding hook. For Apple and Method, product design was the brand elevator and continues to be at the forefront of their business strategy.
Read MoreTopics: Branding, Packaging Design, Design
Updated April, 2023
We've checked our list again. Then we confirmed and updated it with our favorite sources for inspiration, industry information and design trends.
Sometimes you just need some inspiration. Well, here it is. 10 packaging design blogs full of fantastic samples and info on the best that’s on the shelf! Take some time to sift through them and we’re sure you’ll become energized enough to repackage or get started in the right direction for your products.
Read MoreTopics: Packaging Design, Design
Knowing the costs involved with package structure, package design, package materials and the quantity you need produced are important.
But deciding on product packaging direction involves more than answering those questions.
You may want to have a design professional experienced in retail package design and retail product launch in your corner to help make the best decision for your business success.
Read MoreTopics: Packaging Design, Design, Business Management
Have you thought about why a shopper buys from you or leaves without purchasing?
As shoppers, ourselves, we ask friends about their purchases and satisfaction. We use coupons, look for deals and, for large ticket items, we research ratings. Our shopping habits are not unique. But which are the most influential in delivering sales so we can build our business?
Read MoreTopics: Online Marketing, Marketing, Design