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Marketing Insights

6 Tips on Selecting A Package Designer

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You have a product that needs packaging. Whether this is your first time packaging a product or you're adding to your product line, it's wise to know that all package designers are not created equal. If they work for a manufacturer they typically are limited to the solutions of the company the work for. A corrugate printer will only offer corrugate boxes. That material is appropriate for large products and ones that need better packing to reduce damage during transport. But should your product be visible to the consumer?

Do you need help determining the package types and costs?

You need a designer or design firm that can advise what package style is appropriate for your product, budget and brand impression as well as provide custom design service. It may feel daunting asking about something outside of your experience.

Here are 6 questions that will make it a lot easier.


These are not all that you need to ask. They are great openers to get all the information you need to make the best decision for your product and business.

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You only have one chance to make a first impression. Making a mistake with your package can be expensive, more expensive than the money and time invested in design and printing. 

 Check out our other articles on retail packaging:

DOWNLOAD 2 Reasons Packages Don't Sell

Topics: Branding, Packaging Design


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