There's a lot to be learned by studying your online B2B leads.  Software Advice did just that when they tracked and analyzed over 6,000,000 unique visitors.  Review their findings and determine what can be applied to your business.

 

Conversion rates for B2B online leads are highest at the beginning of the year.  In part because companies are starting a new fiscal year, budgets are unspent and focus is put on new initiatives according to a recent analysis by Software Advice.

Conversion rates drop in the summer during prime vacation season.  And again in December as the holidays roll around.

How This Applies To Your Business:  Put special emphasis on responding quickly to leads generated online during the beginning of the year as your chances of success are statistically much greater!

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Video has secured its place in many marketing budgets. A picture is worth a thousand words so a moving picture with sound ampligies that impact.

Blogging and videos are the top 2 ways to increase impact. Comscore reports that 188.7 million people in the US watched 46 billion online content videos in September 2013. The average American spent more than 20 hours watching online video.

1.9% of time spent viewing video online is spent viewing ads compared to 20-30% on TV.

Many companies use video to promote their brand and instruct customers on benefits and use of their product. Now some are taking it to the extreme, demonstrating product use from the users persepctive with  cameras like the GoPro.

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Direct Marketing Association 2012 report included data that direct mail was still strong, volume remaining steady with a slight dip from 2011 to 2012. As business owners and marketers we have seen technology change the definition of direct marketing to include texting, emailing, and tweeting. Emailing is easily accepted as a new version of direct mail. But it is clear that email is not replacing direct mail. For the foreseeable future mail boxes will have a purpose.

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Over the past 6 years we have witnessed a huge shift in how people work and live. This has significantly impacted businesses and how they need to market. News and information is readily available on-line. Print newspapers have almost been completely displaced by on-line counterpart. 

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Tons of people and ads say you can easily make millions of money on-line. Build it and they will come is just a memorable line from a movie. Many businesses have learned this lesson by putting up their website as cheap and quick as possible and no effort to drive qualified customers to the website.

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Can customers find you when they do a mobile search?

With the proliferation of smart phones, companies have seen an increased mobile searches. Before creating a mobile website take the crucial step of clarifying your company's mobile needs to save time and money.

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Today the one tool every business has is a website. The sad fact is that many companies put little to no effort into their website. Delegating to experts is a smart business decision, but it still requires your attention to direct the content and branding.

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