It's always nice to see an article on the importance that design plays in an ad's attention getting factor, it's readability and it's overall success. So even though I didn't write this, I'm passing it along. This describes how we look at all projects whether they are an ad, a mailer, an email or a package.
Topics: Online Marketing, Advertising, Marketing, Packaging Design, Design
Along with Groupon, the hugely successful social coupon buying site, many similar companies are sprouting up and offering the same concept with local offices in your marketplace, such as Living Social and Social Buy. Even Google introduced its own program called Google Offers.
Topics: Online Marketing, Marketing
After a decade of mis-direction, Blockbuster Inc. just recently filed for bankruptcy. Once a key player in the movie rental industry, Blockbuster's downfall sprung from the same 'ailment' that affected the Yellow Pages, Barnes & Noble, newspapers and other retail and service industries. They simply lacked a clear vision of the future and were late getting in the game.
Read MoreTopics: Online Marketing, Marketing
While companies implement campaigns using every kind of media on earth to bolster their revenues, the best way to increase sales and profitability is by, first and foremost, fielding a championship team of employees.
Topics: Marketing
The newly introduced Google TV will change the way you watch TV and change the way companies like yours advertise. In case you missed it, Google TV will allow you to integrate the Internet with the high-quality viewing experience of TV.
Topics: Advertising, Marketing
Although the thousands of articles about social media often overshadow it, e-mail remains highly effective as a results-oriented platform that can increase sales and drive traffic to your Web site or Facebook page.
Topics: Online Marketing, Social Media, Marketing, Business Management
We've all been through a lot since the beginning of the year. Nothing but bad news. Some companies have had to go through the exercises of refinancing, re-grouping, re-thinking and even re-innovating. For many, it was the first real "recession and depression" experience they've lived through.
Topics: Social Media, Marketing, Design