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Marketing Insights

Super Sacks: Guide to Bulk Storage Solutions

Posted by Brian Muema

Handling bulky amounts of material requires efficient and safe ways of bulk storage and transportation. Of these, jumbo bags, also referred to as bulk bags or flexible intermediate bulk containers, or super sacks are among the most efficient and widely used. These large, flexible containers have transformed business operations involving bulk materials through a reliable and cost-effective alternative to more conventional storage.

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Topics: Product Development, CPG Products, Business Expansion

Everything Owned by Nestlé, Procter & Gamble, and Coca-Cola - 3 Global CPG Giants

Posted by Don Keller

Ever wonder how often you interact with the world's largest Consumer Product Companies in your daily routine?

Brands like Nestlé, Procter & Gamble, and Coca-Cola are more ingrained in our lives than we might realize. These corporate giants have such vast and diverse portfolios that their products are likely in every corner of your home.

From the food you eat, to the way you care for your personal hygiene, to how you clean your home and clothes, these companies have a hand in it all.

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Topics: Branding, CPG Branding, CPG Products

Successful CPG Companies of 2023 - Nestlé Still Leads The Way

Posted by Don Keller

The broad category of products that most of us use daily is Consumer Packaged Goods or CPGs. We get them from retail stores or shop for them online and bring them into our homes and businesses.

Typically, these items don't sit around unopened for very long. We use one or more of them every day.

Chances are we'll run out of them at least once a week, and on the next shopping trip, we'll replenish our supply.

 

These individually packaged units fall into many classifications but share many key characteristics.

In this primer, we'll cover all things CPG and give examples of how creative and consistent branding support makes these packaged goods popular with consumers and profitable for companies.

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Topics: Packaging Design, Product Development, Retail, CPG Branding, CPG Products

Optimizing Order Fulfillment for Business Expansion: Strategies and Practices

Posted by Will Schneider

Did you know that 65% of eCommerce businesses use software solutions for order fulfillment?

This statistic alone highlights the pivotal role of efficient fulfillment processes in retaining customers and expanding your business.

Optimizing your order fulfillment process is not just about speeding up delivery; it's creating a seamless, reliable, and adaptable system that evolves with your growing customer base.

From the moment a customer orders to the final delivery, every step should be a well-oiled machine, ensuring order accuracy and timely delivery. 

Order fulfillment is a challenging yet rewarding journey. Adopting the right strategies, harnessing the latest fulfillment software, and optimizing your fulfillment network can transform your business from a market player to a market leader.

Let's look into smart ways to manage orders, find cool solutions for sending out products, and handle your stock in a way that keeps everything running smoothly.

All these steps are key to making your customers happy and helping your business stand out in the busy world of online shopping.

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Topics: Marketing, Ecommerce, CPG Products, Business Expansion

Wrapped in Wow: Priceless Packaging Designs Revealed

Posted by Don Keller

Product packaging has unimaginable superpowers. When your product is lying on the shelf of a store, then it’s the packaging that attracts the consumer and persuades them to choose it from the endless options.

A design that captivates the customer’s mind can be the difference between continuing business and a commercial activity on a road to nowhere.

Let’s dive deep into the ocean of creative and attractive designs that compel commercial production and consumer experiences beyond the ordinary.

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Topics: Packaging Design, Package Printing, CPG Products

Did You Know These Are Multi-Brand Companies?

Posted by Karen Kerski

Nestle, Coca-Cola, and Proctor & Gamble? You probably do, but have you thought about the many brands each own that are not under a universal name and why?

These are all decades old companies and they strategically expanded their product lines over years. And, they all have an on-going commitment of innovation and acquisition to insuring the company’s longevity.

This is important no matter your company size. A company must commit to its future with innovation and acquisition. For each of these processes the rules for vetting are unique.

This is also true for companies that offer a service and don’t have hard products. When you look at the history of retail, it’s understandable considering the changes technology and society has demanded of businesses.

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Topics: Branding, CPG Products

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