Branding your company through product packaging is the easiest way to get your company noticed by consumers. A brand is a name, design, or feature that differentiates one company's product from another, and approximately 30% of the world's 100 most valuable brands were developed before 1900. The benefits of having an established brand are undeniable: having a strong corporate branding image can even boost your stock value between 5% and 7%! But what do you do if your company is new, and you don't have a 100 year old brand established?

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Coopersburg Sports is a family owned company that makes sports novelties. On November 18, 2014, CNBC’s show “The Profit” Coopersburg Sports was featured. The profit is a show about an investor, Marcus Lemonis, who helps invest in businesses in order to help them grow and succeed, that is, if he thinks it is worth it.

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Did you know that as many as 30% of the world's 100 most valuable brands were developed before 1900? As impressive as this fact is, it likely doesn't sound encouraging to smaller, younger companies: after all, how can you compete with businesses that not only have access to the best web designers and packaging designers, but also have 100 years of branding behind them? The answer is to find the best ways of branding through a variety of tactics, ranging from custom product packaging to fresh content. Need some inspiration? Follow these tips on how to brand a business in the 21st century!

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A company's brand is everything. From product packaging design to logos to the words used, a company's brand is, to use a cliche, its promise. That's why when other company's threaten that brand, business owners are so willing to vehemently fight for it. You need only look at the ongoing battle between media giant Disney and musician Deadmau5 to see just how ugly things can get when a corporation feels its brand is being threatened.

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Consumers are exposed to more advertising through more mediums than ever before. According to a study from Consumer Reports, the average American is exposed to approximately 250 advertising messages each day, whether through the television, the internet, or the radio.

What this means for businesses, like yours, is that standing out in 2014 is harder than ever. Marketing fatigue makes consumers less likely to pay attention to any one brand in the grand river of content, yours included. How can you hope to set yourself above the crowd? By learning how to brand a business properly.

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Insuring the viability of your business 10+ years into the future is not just a matter improving your manufacturing process and maintaining a brand reputation. Investing in marketing will always be a part of business operations, but the global economy has turned business sustainability practices on its head. Having the latest equipment is not a guarantee of success. Investing 8%+ of income on marketing is still smart planning but the planning process needs to change.

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Branding your company doesn't have to be a stressful endeavor. If you’re a recent startup OR you've recently moved from one geographical area or market to another and are having trouble increasing your name recognition, developing an inbound marketing strategy that includes branding your company is a great way to increase traffic to your website and awareness of your business.

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