Do you want to drive traffic and leads to your site but dont know how to go about it? Many sales and marketing directors, business owners and CEOs of small and medium sized businesses are increasingly looking to the Internet to drive sales and increase brand awareness. However, most SMBs are finding it difficult to generate traffic. What can you do to generate a constant stream of traffic and qualified leads that will close sales?
Here are five traffic generation methods you should consider using:
1 - Produce Engaging Content
Todays marketing is all about creative communication that provides value. If your content has not been generating traffic, try something different. Add humor to your blog posts but keep in mind your end objectives. Whatever content you produce should be interesting and informative. Experiment with offers or incentives in your content and gauge how your readers respond.
Take a look at your website analytics tool to see how much traffic your site gets, where visitors come from and which content gets the most hits. Web analytics tools will help you know which types of content generate the most traffic to your site and which ones can be tweaked for better performance.
2 - Use Keywords In Your Content
You can use different tools on to find the keywords that your target audience is searching for on Google. Go after keywords that are not very competitive but that have high commercial value. To come up with a winning keyword list, put yourself in the customers shoes and try to see what you would type of search engines for if you were looking for your product. Optimize your website and content with your keywords to make it rank high on Google.
3 - Use Social Media
Find out the social media networks that your visitors prefer and use them to distribute your content. You should also make it easier for you audience to share your content by including social media sharing buttons on your blog. Your social media audience have a huge network of connections as friends or followers and all these can turn into traffic to your blog. Make sure you engage with your social media connections and share interesting and educative content regularly.
4 - Whitepaper Downloads
Not every visitor has the time to read all your articles on your blog. You however want to reach as many targeted visitors as possible. Therefore, offer different forms of content that will help you get the visitors contact information. For example, offering whitepaper downloads can help you build your email list and reach the prospects any time you want through email. When your audience gets value from your whitepapers, they will not hesitate to stop by your blog again for more information.
5 - Email List
Email lists can be the lifeline of your online business. You can drive traffic to you website through emailing segmented leads that are interested in your content. Make sure you clean your list regularly to keep it fresh and relevant. Segmentation is also crucial to understanding where to place the leads on the sales funnel. If you do not have an email list, start building one today.
The key to driving targeted traffic to your website is to use relevant keywords, create valuable content, and promote your content through social media and email. With a high ranking website, you will get more traffic and can generate leads that you can nurture to become customers. It is important to come up with a lead generation strategy that will help you drive traffic and qualify leads for your different offers.
