Do you want to drive traffic and leads to your site but don’t know how to go about it? Many sales and marketing directors, business owners and CEOs of small and medium sized businesses are increasingly looking to the Internet to drive sales and increase brand awareness. However, most SMBs are finding it difficult to generate traffic. What can you do to generate a constant stream of traffic and qualified leads that will close sales?

Catalpha's partnership with HubSpot marks the beginning of a new phase. Catalpha, known for their innovative advertising and design, is now offering in-bound marketing programs with the same hallmark quality their client's have come to expect. In bound or content marketing is an effective way to generate leads through the creation and distribution of high value content that connects with your audience.  Unlike traditional, interruptive forms of digital advertising, content marketing engages your audience while they are actively seeking your type of service or product.

Word–of-mouth is the number one way to increase sales, yet many companies settle for hoping that customers will automatically spread the good word about them. Unfortunately, most businesses neglect giving customers anything special to talk about, consequently losing out sales opportunities, and that all-important customer-loyalty factor.

No business can quickly climb the rungs towards online success without marketing. The problem is that most businesses that rely on the web are small operations with equally limited financial capability. Many entrepreneurs simply aren't getting the advertising ROI they need from their efforts. Limited budgets, however, don't necessarily mean poor marketing performance. It's all in the strategy and the implementation.

Catalpha has been pulling off minor miracles for small businesses and even national brands for about a quarter of a century now. Internet Marketing is about maximizing advertising ROI regardless of the size of the budget driving the marketing, and Catalpha Advertising & Design knows how to do just that.

Four simple tips to turn the ship around

It's the million-dollar question that everyone should be asking: Is my website design holding my business back?

Prior to the Internet age, it was difficult to know whether your advertising was working – you’d have to stop and then you’d really find out.

After enjoying years of reading newspapers online at no charge, there’s a trend now for papers to recoup some of their lost revenues from advertising and circulation by charging subscription fees in order to get full view of the content, rather than just story summaries.