Packaging is an important part of branding a company. A product's package is often a customer's first exposure to a company, and should leave a good impression. When surveyed, 63% of marketers expect an increase in spending on brand marketing over the next year. Custom packaging is an easy way to make a product recognizable and distinct. Graphic designers working together with a company's marketing department can ensure that the products are packaged in an appealing manner.

Branding your company through product packaging is the easiest way to get your company noticed by consumers. A brand is a name, design, or feature that differentiates one company's product from another, and approximately 30% of the world's 100 most valuable brands were developed before 1900. The benefits of having an established brand are undeniable: having a strong corporate branding image can even boost your stock value between 5% and 7%! But what do you do if your company is new, and you don't have a 100 year old brand established?

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According to a study by Ascend2, rather than concentrating on the volume of the leads, companies are shifting towards focusing on the quality of their leads.

Updated October, 2024

It’s time we updated this post again! We’ve checked our list again and confirmed these are our favorite packaging design blog sites that you can use to get your creative juices flowing.  They’re our favorite sources for inspiration, industry info and design trends.

As designers ourselves, we know from time to time you just need some extra inspiration.  Well look no further - you found it! Here they are - 10 packaging design blogs full of samples and information on the best that’s out there.  You could spend days looking at everything here, but we’re sure you won’t need that long before your ‘wheels’ start turning and you get started on that game changing packaging design.  

Whether you’re starting with a brand new product package or refreshing existing designs, these 10 packaging design blogs (plus a few extra) can help make your package design smash through the shelf clutter and become a Stand Out!

Although ecommerce is quickly becoming the norm, product packaging and product packaging design still matter.

Whether consumers receive items via the Internet and ultimately the mail or in a brick-and-mortar store, creative packaging design can do wonders for your business.

An eye-catching label or a useful and clever case can help you create an impression that customers are unlikely to forget.

Here are a few ways to master packaging design.

Some purposes of custom product packaging are fairly straightforward. Obviously, you need your product to stand out when compared to all the others on the shelf beside it, giving it a recognizable face, and custom packaging design is the best way to do that. You also need the packaging to give potential buyers all the necessary information. But in order to move from being purely functional to being a strong marketing tool, custom product packaging should do a bit more, as well.

Mamma always said....'Git your a$$ out of the house, you're driving me crazy!' - Well she said that too but what I meant to repeat from her was... 'Better blow your own horn.  No one else is gonna do it for you!'