This is an interview with our client - MakeUp Miser®.  MakeUp Miser is a cosmetic saving spatula device that saves a makeup user money by getting all the expensive makeup out of the bottle.  You can view the MakeUp Miser website here:  www.makeupmiser.com Michelle Phillips is the inventor.  This is her story....

Speakers:  Don Keller/Catalpha Packaging and Michelle Phillips -Inventor of MakeUp Miser

Allinpackaging.co.uk provided us with a recent survey on the nature of consumerism by famous Marketing researchers Forrester Research and McKinsey & Company has revealed some interesting facts about how consumers are slowly shifting from the ‘consumer purchasing funnel’.

A recent survey on the nature of consumerism by famous Marketing researchers Forrester Research and McKinsey & Company has revealed some interesting facts about how consumers are slowly shifting from the ‘consumer purchasing funnel’.

It’s well known that as little as 2% of a website’s visitors turn into actual buyers. From the remaining 98%, some might leave after spending time consuming content while others might exit from the checkout page – never completing the purchase and never to return. Ouch. 

Do you want them back? Well, yeah… of course you do!  

Two entrepreneurs paint their story of producing and taking their first product to market.

This is a conversation with 2 of our clients, both partners for a product they call Press-N-Paint. It’s a children's toy designed to take the mess out of children's painting time. Very easy clean up. It also teaches kids the basics of the color wheel and how to mix paints to get additional colors.  The product was intended to retail for about $40. It would include 4oz of 5 colors of paint. Mixing cups and brushes. 

The owners are Mark Carros and Joe Kirsch from their company - Twilight Pirates.

Branding is by far one of the most important aspects of your business. Branding tells your customers who you are and what they should expect from you. Branding has been utilized for over 100 years, and in fact 30% of the 100 most valuable brands were established before 1900. Coca Cola is an example of one of these brands with its recognizable logo and popular imagery. There are many different aspects to branding, and learning how to brand your business is a good start to success. Good branding and a strong corporate identity can lead to a 5% to 7% increase in stock value. A design company is your best bet to help solidify a brand. Learn what designers will do to show you how to brand your business.

The process of branding your company starts in an unlikely place--your product's packaging. It's your business's image on the marketplace. You need to understand that your product's packaging will always have an influence on the purchaser--be it positive or negative. If a customer doesn't like the way your product's been packaged, it'll detour them just as much as positive reactions could influence them to buy.

What is branding? That's been the question for as long as human beings have learned that looking at shiny objects is cool. Since the rise of structured economic systems, however, the question has shifted a bit. Now, it's: What is branding in business?

Whether you're still trying to impact the market with your new startup company or simply looking stay relevant in the fast-pasted, ever-changing times, branding is everything. Seriously. If we've learned anything from being a consumer-based society for so long, it's that banding can make or break a company's longevity. A memorable logo and smart product packaging can transform a burgeoning business into a household name. But on the flip side, awkward or ineffective stylistic and creative choices can sabotage a company's chances at staying in the sphere of public influence.