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Marketing Insights

Email, SEO, Content, and Social Media: The 4 Elements of Inbound Mktg

Posted by Don Keller

Inbound marketing solutions help businesses' websites rank higher on search engine result pages. Higher ranks help get more web traffic. The more traffic websites get, the more business leads they generate. The more business leads there are, the more e-commerce sales opportunities there are.

Basically, inbound marketing strategies lead directly to big profits. In fact, e-commerce generated about $1 trillion in 2011, and about $1.2 trillion in 2013, showing that it continues to grow and grow each year.

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Topics: Social Media, Website Design

Website Redesign Conclusion: Create A Site That Kicks Butt!

Posted by Karen Kerski

You have done your homework, reviewed the competition, analyzed your current website pages and have the facts to start your website redesign. Now, it's the fun part. It's time to plan, create content and produce your lead generating website selling machine!

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Topics: Online Marketing, Website Design

How Long Will Visitors Stay On Your Website?

Posted by Karen Kerski

Quick -- You have 2 seconds to tell me what you do, 2 seconds to make it relevant to me, and 2 seconds to keep me interested. Repeat process until I leave your page.

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Topics: Online Marketing, Website Design

Web Redesign Part 3: Inventory Your Assets

Posted by Karen Kerski

Before You Begin The Design Process.

There are almost as many ways that a web redesign can hurt you as can help you. Before you start to rework your website, make sure you have a back-up copy of your complete website. It's almost a given that you will likely be reusing some graphic elements and content. Why recreate the wheel if you can just update it? Organizing your current content and creating a back-up will save a lot of time and headaches.

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Topics: Business Management, Website Design, SEO

It's Time To Redesign Your Website! Part 2

Posted by Karen Kerski

You've determined your website needs an update. Taking the proper steps in planning and preparing for a redesign is crucial to make sure your investment is well spent.

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Topics: Online Marketing, Marketing, Business Management, Website Design

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