It happens to everyone. The website that was built 2 years ago isn't bringing in enough business. Your page rankings have deteriorated and you're not on the first page for any of the search terms your customers use to find you.
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It happens to everyone. The website that was built 2 years ago isn't bringing in enough business. Your page rankings have deteriorated and you're not on the first page for any of the search terms your customers use to find you.
Read MoreTopics: Online Marketing, Advertising, Marketing, Design, Business Management
If you had advertising dollars and brand awareness in the world, success is still not guaranteed. There are too many factors that can affect the of your marketing results. Sustaining a successful business requires knowing everything about your competition. Most companies don't take the time to truly think about their competition, and that's a huge mistake and a potential risk of your customers flocking to competitors for something you weren't aware of.
Read MoreTopics: Marketing
If you have added social marketing into your campaign bag of tools, and you have read up on best practices, you know you have to feed the social media engine regularly and frequently. Meeting the demand for content can become a challenge. Best intentions wont come close to delivering the amount of content that is recommended. Being organized and setting time dedicated to your social media marketing is your first step to success. How much time can you commit on your calendar? 2 hours a week, 4 hours a week? 10 hours? You will need more time in the first weeks and months to get your program ramped up and yourself into a routine. Regardless of when you set time on your calendar devoted to developing your own content, you need to feed your chosen social media sites regularly. Some people post articles daily, others commit to 3 times a week. The results you want from social marketing determines how often you need to publish, where you publish and the amount of time you will need to commit to achieve results. But our topic is content.
Topics: Online Marketing
Before you think about a logo you need to have the right name for your company and product. For some of us it is easy for others this may seem daunting. So where do you start? The most common naming option is using a family name. Can you name 5 companies off the top of your head that are named this way.Procter & Gamble, McCormick Spice, Hunts I could go on and on.
Read MoreTopics: Branding
I was asked yesterday by someone developing their first product, "What is the difference between brand and logo, aren't they the same thing?" Well, this is a topic I have a strong opinion about. My simple answer is "Brand is what Logos aspire to be."
Wordof-mouth is the number one way to increase sales, yet many companies settle for hoping that customers will automatically spread the good word about them. Unfortunately, most businesses neglect giving customers anything special to talk about, consequently losing out sales opportunities, and that all-important customer-loyalty factor.
Topics: Online Marketing, Advertising