Develop an effective POP in-store display strategy for you retail product

Whether you are marketing cannabidiol-heavy cannabis strains and products to medical patients, women, baby boomers or weekend warriors, there are ways to boost CBD sales in an evolving, competitive market. Among other things, the goals of your business are to build confidence in CBD brands, market to targeted consumers and upsell your products. It is essential to know how to take these higher-level goals and work towards them through simple and actionable steps.

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I'm going to show you three different custom floor displays that we've created and how to assemble them.

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Point of purchase (POP) display costs are determined by 3 Factors: Material, Size AND Quantity

Let’s discuss these options to see if they fit your needs.

First of all - let’s talk Material.  How long will this display need to last?  Is it temporary? And only intended to be up for weeks or months?  Most of these types of displays are made from corrugate or sturdy coated paper stock.

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You've developed your product and tested it with focus groups. Your customer feedback on its effectiveness is fantastic.

You've also done your social media campaigns and spent most of what your budget allows for advertising and marketing.

You've poured all your time and resources into the product. Now it's time to watch it fly off the shelves.

When you decided to make the jump, and launch in retail outlets, you also decided to cut costs by letting your product go on a shelf.

Of course, it happens to be sitting right next to its competition.

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Point of purchase displays are a great addition to your product marketing and if done well, can move products better than shelf sales. Knowing how to effectively design and produce a display is essential to your POP success.  Here are 10 Tips that can help you build better displays...

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