Your web design matters a whole lot more than you think it does. After all, it's how many of your future customers are going to become acquainted with your business. If your site works well and provides them with what they're looking for, you'll have left a positive brand impression. If not, well, chances are those customers aren't coming back.
The point here is that your website is important, and if you think otherwise, here are a few reasons to think again.
1- People Are Going to Flee Your Website If It Doesn't Load Quickly.
One of the main reasons businesses even have websites nowadays is to attract customers. Even a simple, one-page website with a company's contact information does that. However, if the page doesn't load quickly, people are going to go to competitors' websites, and consequently do business with them. In fact, research shows that nearly half (40%) of people will abandon a web page if it takes over three seconds to load.
2- Mobile Optimization Shows Customers Your Business Cares.
Customers can be sensitive. If your site isn't optimized for mobile devices -- if it hasn't been designed to work well on mobile devices in addition to laptops and desktops -- you're going to miss out on a lot of business. Believe it or not, 48% of users have said that if they get to a site on a mobile device and it isn't working well, they take it as an indicator that the business doesn't care. Conversely, 62% of companies who have a mobile optimized site have said that it's actually increased their sales.
3- Your Site Has a Job to Do.
Last but far from least, the reason web design matters is because your site has a job to do. It needs to convince and convert leads, as previously mentioned. Research shows that you actually have 10 seconds to leave a positive impression with a new visitor and tell them what they'll get out of the site and company. If this doesn't happen in that time frame, they'll leave. In other words, your web design needs to get to the point.
Chances are you know that many a company hires a branding agency to help with their product packaging design, so it should come as no surprise that companies also hire developers to help them with their web design and web marketing.
If you have any questions about the importance of web design, feel free to share in the comments.