There's been a huge shift towards using inbound marketing strategies ever since the Internet became a vital mainstay in people's daily lives. More and more brands are using inbound marketing tools -- like SEO, blogging, and social media -- to attract, convert, close, and satisfy leads and clients.
The reason it's become more popular is because inbound marketing works. Consider the facts. Inbound marketing solutions get businesses into one of the top three spots on SERPS, which get 68% of all traffic. What's more, B2B companies that blog at least once a month are able to generate 70% more leads than companies that don't. Also, about 47% of marketers believe that Facebook is a vital branding tool, probably because about 46% of consumers say that they heavily depend on social media when shopping online.
All that being said, an inbound marketing strategy isn't guaranteed to be successful. If a brand doesn't pay careful attention to the research, strategy, and implementation of their inbound marketing strategy, it'll likely fail.
So, here are a few tips from some of the most respected inbound marketing experts in the game on how to make sure your strategy doesn't fall flat on its face.
Keep Up With the Latest Trends.
If you want your inbound marketing strategy to be successful, you need to get your research done. It's important to not only check out what your competitors are doing or how other industries are using an inbound marketing strategy, but to also see what kinds of trends are going on, and what tools are being used. Doing your research will help you find new tactics to rope more leads in.
Plan and Devise a Razor Sharp Strategy.
Once you've researched, it's time to plan your next series of moves and come up with the inbound marketing strategy, because you don't want to find yourself having to scramble around. Come up with a goal that's based on your research, which will keep you from making unnecessary moves and wasting your time and effort.
Execute Things Carefully.
Now that you have a solid inbound marketing strategy that's based on carefully compiled research, you're all set for success, right? Wrong. It's not enough to have a plan in mind -- you need to be able to execute it flawlessly. You can't just inbound market, you have to inbound market correctly.
Once everything is said and done, make sure you analyze the metrics and data gleaned from your marketing efforts in order to see what returns on investment you received. Otherwise, how will you know if it worked or not?
If you have any questions about how to make an inbound marketing strategy that will work, feel free to ask in the comments.