Effective packaging design should go above and beyond functionality. Rather, it should stand out from its competitors and allure customers into deciding that this is the product they want and need.
Don't know where to start? Here are five vital tips for creating effective package design:
Tip No. I: Form Follows Function
This basic architectural principle can be applied to the world of packaging design, and is often employed by many a packaging design company. The primary function of product packaging is to encase the product, and keep it safe from potential damage and wear. However, that doesn't mean that you should simply focus on function when considering your product's packaging design. Rather, the design should be both functional and attractive, and the form should lend to the functionality of the product.
Tip No. II: Think Outside of the Box (Literally!)
This suggestion is a rather literal one. As any packaging design company will tell you, the more creative your packaging design is, the more likely it is to generate customer interest. The packaging should speak to what the product is all about, and what it aims to communicate to its audience. When a customer views a website, it takes them only 10 seconds to decide what the product and company is all about. The same thing goes for packaging design. First impressions are everything, so be sure to make it a captivating one!
Tip No. III: Transparency is Key
When we say transparency, we don't necessarily mean it in a literal sense. Your packaging should clearly demonstrate what the product is about and what it's used for, with no confusion whatsoever. This is especially important when you re-brand or redesign your product packaging. Repeat customers are reported to spend 67% more than new customers, so having packaging that makes your product seem innovative yet recognizable is essential.
Tip No. IV: Design Your Packaging According to Sales Environment
Will your product be sold online or in stores? With over 61% of individuals researching products online globally, digital sales are unsurprisingly a very common thing. On a computer screen, simplicity and readable details are essential to successfully demonstrating what your product is all about. For versatility try product packaging designs that will work well on screen as well as online.
Tip No. V: Scope it Out
The internet is chock full of packaging design inspiration. To get packaging design inspiration, all it takes is a simple Google search to see what's trending in the world of packaging design. And it's never a bad idea to enlist in the help of a packaging design company for services or a second opinion!
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