You cannot ignore Google's search engine ranking methods if you want your website found easily by your customers in the US. Some old tricks to improve page position now can move your web page down in the rankings, may be loose all visibility in the top 5 pages.
Writing content for social media is critical to improving your web page rankings with search engines. I find it is easiest to have my own blog page where I publish articles that relate to interests and needs of my target audiences.These articles are resources I can refer people to through in my correspondence to customers and prospects. For instance, pick a topic for your monthly email to current customers and contacts and refer then to your article that expands on the email topic. Another opportunity is to start or engage in group discussions thereby creating opportunity to direct people to your articles because they provide helpful information without selling. You'll find more information in this article (http://blog.catalpha.com/bid/291487/How-do-you-write-enough-social-media-content-for-social-marketing).
More than 300 elements determine where Google will rank your site. Some simple mistakes can cost your company hundreds of opportunities becauae your listing drops below the first two pages. Developing a first-page presence on Google for keyword search phrases used by your customers or clients will continue to be a crucial to improving web traffic both organically and in PPC campaign efforts. Slow loading images, spammy content or links to suspisious sites are potential reasons for low ranking.