Video has secured its place in many marketing budgets. A picture is worth a thousand words so a moving picture with sound ampligies that impact.
Blogging and videos are the top 2 ways to increase impact. Comscore reports that 188.7 million people in the US watched 46 billion online content videos in September 2013. The average American spent more than 20 hours watching online video.
1.9% of time spent viewing video online is spent viewing ads compared to 20-30% on TV.
Many companies use video to promote their brand and instruct customers on benefits and use of their product. Now some are taking it to the extreme, demonstrating product use from the users persepctive with cameras like the GoPro.
Invented for surfers to shoot the inside the curl of a wave, that was just the beginning of GoPro's use. ForbesRyan Mac wrote: "The cinema-grade, panoramic, point-of-view footage that comes out of a GoPro transforms mere mortals into human highlight reels, without blowing a huge hole in the budget.”
How can you innovate through use of this type of camera to set your company apart?
GoPro lets you get really creative. Video is more engaging than text and attracts more organic traffic while buidling up #YouTube presence. Using video is very popular in sales pitches offered through email campaigns.
Don't wait to add video to your marketing. You don't have to have a GoPro to implement video into your online efforts. I really like the simplicity of the anmated marketing that uses a hand sketching and slideshow style with voice over. You can hold attention longer when someone is speaking your message instead of hoping that your audience will read that amount of text.