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Marketing Insights

Effective Branding And Product Packaging Tips For Pandemic-Related Products

Posted by Don Keller

With so much being written and published about the impacts of coronavirus and the threats it poses for your business, it might feel like the post-pandemic future is something that will never arrive. Nevertheless, as a business owner, it is important to start thinking about how to adjust your business practices and processes to thrive in the emerging “new normal.” While product packaging has received some attention related to considerations about transmitting COVID-19, it is important to think beyond the health implications of packaging pandemic-related products.

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Topics: Branding, packaging

Medical Marijuana and CBD Packaging: 5 Things To Enhance Your Branding

Posted by Don Keller

Branding and packaging for medical marijuana and CBD products need to be a priority for anyone involved in this growing industry. As one of the more exotic commodities on the market today, the number of businesses involved in selling medical marijuana and CBD is increasing all the time. In this increasingly competitive marketplace, it is important not to get lost in the smoke and haze. Applying classic business and marketing principles to selling and marketing the product is essential to run a viable business and to build a reputable brand.

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Topics: Branding, packaging

Corrugate Package Printing—Litho Laminate vs Digital Printing [Video] Which Is Best For You?

Posted by Don Keller

We're often asked what is the best way to print my package. The answer depends on your needs. Are you developing a prototype or, are you ready to produce high quantities of your product?

In this article we cover the different types of printing as well as the best option for your specific needs.

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Topics: package design, packaging, package printing

How much will my packaging cost? - The most burning question in the packaging design world today!

Posted by Don Keller

Updated September, 2019

PACKAGE PRICING - this is an aspect of retail product packaging that I wrestle with everyday.

The price of producing product packaging is a concern no matter the size of the brand - including companies that have been around for 100 years. Everyone is trying to get on the shelf for the least amount of money.

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Topics: Packaging Design, packaging, package printing

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